In this month’s article, we cover segmentation. When you want to segment your marketing, you might be tempted to have a bunch of different looks/feels carried out throughout your separate campaigns (one for each), and that is not a bad idea… but you need to have a common thread throughout everything that ties it to your basic identity so people will recognize you and you will have built… (drumroll please) visibility and awareness!
In addition to several awards (including two awards for ethics by the Better Business Bureau), she has been featured on major and local network television programs, including Fox News and Chronicle. She regularly teaches about marketing to local professional and college audiences.
Laura is devoted to providing only the most effective marketing solutions. With that, she has created a unique model for providing ongoing results while providing five-star customer service. Internally, Laura is committed to creating a company that people are proud to work with, and for. Her leadership is what has made the company as successful as it is for client retention, employee satisfaction and overall prosperity. [Read More …]
