You can see four main benefits from having a successful Facebook Fan page:
- Keeping your Customers (Happy): the easiest sale you can make is the one you don’t have to sell all over again. You can use Facebook to help ensure that your customers don’t leave in the first place.
- Converting Prospects Into Customers: you can take those people that are curious about your business, hesitant or just unwilling to switch providers (or even hire anyone) and incentivize them to take a chance on you.
- Increased Frequency/Quantity of Sales: if you have a recurring business model where people do business with you several times a year, you could very well see some benefit in this area by way of education, incentivization and promotions.
- Increased Volume/Quality of Sales: unless you deal with a high specialized field (mortgages, etc), you can do very well here as well, through again, education, incentivization and promotions.
Would you like to learn about the tips on how to have a successful fan page? Would you like to learn how to set one up properly, how to manage it, and most importantly, how to make money from it?
Click here to download “Guidelines for a Successful and Profitable Facebook Fan Page”
Please share your feedback with us – we’re very interested in your thoughts! 
http://www.myfoxboston.com/dpp/job_shop/starting-your-business-20100315
Awesome job Laura. Your Facebook guide was very helpful and detailed. Can’t wait to see you tomorrow. I do have some questions for you if you’ll be opening up question time.
(Let me know if it would help to send you the questions today or wait until tomorrow.)
~ Jenn
Thanks Jenn, I’m glad you liked the guide! Lots of people downloaded it already, so I’m pretty excited to see the feedback so far. Seems like everyone finds it very useful!