We strongly support and encourage ecological stewardship. The agency is based on high standards and values that we demand in all aspects of our business. We push so that our clients will succeed; we also push an ecologically-friendly work environment that will someday lead to success for our global society.
These are some of the principles that we are committed to:
Daily Operations
- We keep our printers/copiers in “sleep” mode to reduce energy draw
- We email paperwork whenever possible to reduce paper use
- We take steps to reduce the amount of bulk mail and duplicate mailings we get
- We use natural lighting as opposed to artificial lighting whenever possible
- We allow natural air flow as opposed to conditioned air whenever possible
- We put all equipment into sleep mode, and shut off our lights at the end of the day (and weekend). (Sleep mode requires less energy than shutting down and restarting)
- We use task lighting instead of large overhead lights at every opportunity
- We reuse packing and shipping materials
- We inform our suppliers and/or customers about our green business interests and efforts, then solicit their suggestions and involvement
- We use only 100% post-consumer paper for our in-house printing needs
- We involve employees in developing our green business plan and get their input
- We provide training for our employees on implementing green practices
- We buy as many goods in bulk as possible to reduce packaging and waste
- We encourage our employees to carpool whenever possible
Recycling
- We recycle all of our paper, glass, metal, and plastic
- We recycle boxes, and reuse as many packing materials as possible
- We encourage our neighboring businesses to recycle
- We use the other side of used sheets for scrap and drafts
Accounting/Marketing
- We keep our accounting records in digital files only, including our backups
- We keep all of our data backups in digital format instead of printing physical backups
- We use an accounting service that uses electronic filing
- We have marketing materials that do not require envelopes
- We email all of our invoices and other business forms
- We email our marketing materials, proposals and agreements whenever possible
- We reduce copying by using electronic distribution to avoid unnecessary document printing, and we set copier and printer defaults to two-sided
- We’ve replaced printed marketing campaigns with web-only campaigns not only for our agency, but for many of our clients and their businesses – saving exponential dollars and trees
- We rely on and employ internet, viral marketing, and PR activities, and encourage our clients to do the same
- We print our marketing materials (and those of our clients) on paper with at least 30% post-consumer content whenever possible
- We buy supplies locally and use local wholesalers whenever possible
- We encourage “green” practices by our customers and suppliers
At Vision Advertising, we always want to make the best choice. Becoming a green business (doing the right thing) has proved incredibly beneficial to our agency and has been a largely profitable choice in terms of savings and redirection of funds into growth areas.
We believe that effort to promote a healthier environment is helpful, and we intend to help as much as we can.
Going green…It’s good for you…It’s good for us…It’s good for the World.
