Vision

Why “It Depends” is the Right Answer from Your Marketing Agency

2026-06-01T16:45:22Z

We all want easy answers. We all want silver bullets. But anyone who has run a business for any length of time knows there are few actual shortcuts and many dead ends when looking for ways to improve your business—especially when it comes to marketing. And while it’s not the answer you want, when you […]

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Google Search Changes May (or May Not) Change SEO Forever

2026-05-26T15:53:32Z

Last week, as part of its Google I/O conference on Tuesday, Google announced sweeping upcoming changes to how Google Search would function in the near future. Instead of typing in your keywords and getting a page back with links, future interactions would work much more like talking with a generative AI agent, or an “intelligent […]

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What Do Your Customers Think of AI Marketing?

2026-05-18T17:24:22Z

Generative AI has changed the marketing landscape, enabling business owners to generate text and images on demand for their marketing. But it hasn’t necessarily changed the landscape for the best. With low-effort AI “slop” being the new baseline for small business marketing, it can be easy to hate it. Before discarding it for your own […]

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Marketing for Boring Industries: Options for Promoting the Unglamorous

2026-05-11T18:58:43Z

Your unglamorous business isn’t going to go viral by having your staff do the latest TikTok dance. And that’s okay. If you’re a boring service, making it big on social media probably isn’t going to translate those views into additional sales. Instead, when it comes to marketing for boring industries, you need to focus on […]

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How to Know If Your Marketing is Actually Working

2026-05-04T15:59:33Z

Whether you’ve just started marketing initiatives or have had marketing for your business running for years, marketing without analysis is—at best—guesswork and, at worst, throwing good money after bad. It’s why marketing agencies can deliver where an owner’s attempted marketing fails, and why the expertise to read and understand marketing data is as important as […]

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Websites Drive Sales When Designed by Marketers

2026-04-27T18:13:52Z

If your current website isn’t working—driving traffic, showing up on search engines, or converting visitors into leads—it probably isn’t nefarious; it’s just a lack of expertise. Marketing is designed to turn heads and drive interest, and if your website wasn’t built with involvement from a marketing department or agency, it’s time to reevaluate. Today, we […]

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The Basics of Email Marketing for Businesses

2026-04-20T15:41:18Z

Are you currently not doing email marketing for your business? You’re leaving great marketing strategy—reputation management, sales leads, and customer retention—on the table. But it isn’t hard to start email marketing if you have a plan. Don’t know where to start? We’re going to go over the basics of email marketing for businesses: collecting the […]

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What Business Leader Marketing Needs to Happen for Success

2026-04-13T15:23:02Z

If you’re a public face for your company, typically a leader of your C-suite or public relations, you’re already part of your company’s marketing. The trick now is to do it right, so it meshes with your brand and makes customers happy. Today, we’ll explore the business leader marketing you need to provide that human […]

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4 Ways to Tell You Need a New Website as a Service-Based Business

2026-04-06T16:10:55Z

As a service-based business, you have to spend time explaining both what you do and how you do it better than everyone else in the area. One of your biggest assets for this is your website—but it can also be your biggest weakness. Websites age poorly, especially for businesses that grow and change. Here are […]

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Julia Becker Collins Honored at CWE Massachusetts Awards

2026-03-10T22:04:43Z

This Women’s History Month, the Center for Women & Enterprise (CWE) convened with legislative leaders, women entrepreneurs, and key stakeholders at the Massachusetts State House for the CWE Day on the Hill – Women Who Lift Up Massachusetts event! Vision’s own COO, Julia Becker Collins, was there with other women entrepreneurs to be honored with […]

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