Public relations marketing: online
Public relations marketing has been around for quite some time, but the rise and growth of internet marketing has changed the way we think about public relations, to some extent. Public relations still lives by the same concept – it promotes a positive public image of your company or brand – but it lives in a new world: the World Wide Web.
With internet marketing being a flourishing field, public relations offers even more value for your company, because you can take your PR efforts online. And while online PR marketing and internet marketing are incredibly different in some notable ways, they’re two complementary concepts.
Public relations marketing and internet marketing: two complementary concepts
While internet marketing as a whole is designed to drive sales and get people in the door, your public relations marketing shouldn’t be directly promotional. Your internet marketing strategy involves selling to a target market and your public relations marketing strategy involves sending a positive message to a target audience (any group that has influence over the company, like employees). Striking a healthy balance between the two is what our public relations marketing services are all about.
Search, social, email and reputation marketing are internet marketing services (or tools), but they’re also a form of public relations marketing. In essence, we’re using these internet marketing “tools” to get a message out, and it’s just as much a public relations message as it is a sales message. Public relations marketing focuses on relationships, and so our concept of successful internet marketing is based on… take a guess… relationships.
The bottom line: your internet marketing strategy needs to have a public relations component. If you want to form relationships with your customers and build a solid online community, you need to send a positive message people can resonate with.
Public relations marketing: the big picture
We’re an internet marketing company, but we’re also an online public relations marketing company. That means that we understand both sides of the coin. You want more traffic and sales, but it’s important to see the big picture.
The big picture is this: there are a lot of people online, and they’re not all your customers. Those “others” may be your employees, your competitors, potential customers, local residents in the area, etc. And the message your internet marketing campaign puts out, the way your brand is communicated to your online community, resonates with a broader audience, not just your target market. And all of these people are capable of talking about your brand.
As an online public relations marketing company, we can make you stand out from the noise (the internet gets pretty loud). By striking that balance between internet marketing and PR marketing, you can:
- Achieve brand recognition and awareness
- Separate yourself from the competition
- Learn about your customers and provide personalized customer service
- Invite customers to learn about, talk about and share experiences with your brand
- Locate and utilize brand advocates
- Cross promote other avenues of marketing in a positive way
Give your internet marketing campaign a push in the right direction with online public relations marketing.
