Blog Topic:Advertising - Vision Fri, 17 Oct 2025 16:03:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Blog Topic:Advertising - Vision 32 32 Three Rules of Starting Advertising Online https://vision-advertising.com/blog/2025/three-rules-of-starting-advertising-online/ Mon, 20 Oct 2025 10:00:46 +0000 https://vision-advertising.com/?p=14468 Running ads for your business can be a daunting task; after all, spending your time on marketing is one thing, but your money is another. If you’re starting advertising online, keep these three rules in mind: you’ll have to put good money behind your ads to get the most out of them, you need to […]

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]]> Are You Targeting the Right People with Your Ads? https://vision-advertising.com/blog/2025/ad-targeting-and-roi/ Mon, 30 Jun 2025 11:00:43 +0000 https://vision-advertising.com/?p=14360 Ad spend is one of the fastest ways to get your service or product in front of as many people as possible. However, the cost, in this case, significant amounts of money, means it’s very important to make sure you’re reaching the right people and directing them to the right places. Paralleling the podcast episode, […]

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]]> What Marketing Analytics Should You Focus On? https://vision-advertising.com/blog/2025/understanding-marketing-analytics/ Mon, 16 Jun 2025 11:00:32 +0000 https://vision-advertising.com/?p=14352 Alongside every website, social media platform, and ad buy are marketing analytics and reporting showing you how it performs. However, for businesses unaccustomed to such data, especially small businesses that are already struggling with basic marketing, it can be overwhelming. In the most recent podcast episode, Most of What You’re Measuring Doesn’t Matter, co-host Laura […]

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]]> How Does Content Quality Impact Brand Loyalty? https://vision-advertising.com/blog/2024/how-does-content-quality-impact-brand-loyalty/ Mon, 04 Nov 2024 14:00:23 +0000 https://vision-advertising.com/?p=14151 Cutting corners to save money on content can seem appealing in the short term, but it often leads to low-quality output that can damage brand loyalty. In the podcast episode, Cheap Marketing Works? The High Cost of Cutting Corners, co-hosts Laura and Julia tackle the topic of cheap marketing and how it can ultimately cost […]

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]]> Digital Marketing Strategies Beyond Social Media https://vision-advertising.com/blog/2024/digital-marketing-strategies-beyond-social-media/ Mon, 28 Oct 2024 13:00:30 +0000 https://vision-advertising.com/?p=14148 While social media platforms are essential for engaging with your audience, there are other powerful digital marketing strategies that can enhance your overall marketing efforts. In their podcast episode, No Need for a Website If You Have Social Media? Absolutely Wrong! co-hosts Laura and Julia discuss the importance of having a website. Today, we will […]

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]]> The Short and Long-Term ROI of Marketing https://vision-advertising.com/blog/2024/the-short-and-long-term-roi-of-marketing/ Mon, 19 Aug 2024 13:00:37 +0000 https://vision-advertising.com/?p=14096 In the enVisioning Success podcast episode, Spending Money Wisely to Grow Your Business, co-hosts Laura and Julia talk about making business investments and monitoring their success. Marketing is such an investment, with short and long-term return on investment (ROI) strategies to grow your business’s online presence, boost your reputation, and increase your lead generation. Today […]

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]]> Are You Spending Too Much on Ads (or Too Little)? https://vision-advertising.com/blog/2024/are-you-spending-too-much-on-ads-or-too-little/ Mon, 12 Aug 2024 16:40:39 +0000 https://vision-advertising.com/?p=14092 In the enVisioning Success podcast episode, Cutting Costs and Getting Rid of Waste, co-hosts Laura and Julia provide anecdotes and advice on assessing costs and stepping back from just throwing money at the problem. This includes things like your marketing budget and ad spend. But how do you assess the success or failure of your […]

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]]> Avoiding Spaghetti Marketing in Your Business Strategy https://vision-advertising.com/blog/2024/avoiding-spaghetti-marketing-in-your-business-strategy/ Mon, 22 Jul 2024 15:09:23 +0000 https://vision-advertising.com/?p=14059 One of the marketing pitfalls discussed in the enVisioning Success podcast episode, The Benefits of Partnering with a Marketing Agency, is spaghetti marketing. Co-hosts Laura and Julia have many years of experience consulting with businesses restarting their marketing from the ruins of failed attempts. Today we’re going to dive deeper into what spaghetti marketing is, […]

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]]> Dealing with Confirmation Bias in Marketing & Advertising https://vision-advertising.com/blog/2024/dealing-with-confirmation-bias-in-marketing-advertising/ Tue, 16 Jan 2024 16:08:08 +0000 https://www.vision-advertising.com/?p=10886 Data-driven marketing and advertising is vital to ensure your time, effort, and money spent has the biggest impact. But is your data wrong? Are your marketing strategies based on false assumptions and bias? In our last episode of the enVisioning Success podcast, Objective Over Personal: The Science of Avatar Creation, co-hosts Julia and Laura touch […]

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]]> The Information Needed to Find and Target Your Business’ Customers https://vision-advertising.com/blog/2024/the-information-needed-to-find-and-target-your-business-customers/ Tue, 02 Jan 2024 19:28:40 +0000 https://www.vision-advertising.com/?p=10876 Marketing and sales have a lot in common. The biggest similarity? They both have to find your customers in order to do their jobs. And while inbound marketing can beat cold-calling any day, both need information on who to target. In their most recent enVisioning Success podcast episode, Introducing Avatars: The Heartbeat of Your Business, […]

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