Blog Topic:Analytics - Vision Mon, 09 Dec 2024 19:58:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Blog Topic:Analytics - Vision 32 32 Optimize Your Marketing Post-Acquisition https://vision-advertising.com/blog/2024/optimize-your-marketing-post-acquisition/ Mon, 09 Dec 2024 19:58:58 +0000 https://vision-advertising.com/?p=14189 Acquiring a new business? It’s an exciting opportunity to expand your reach, but there’s a lot to figure out— especially when it comes to marketing. After acquisition, take a step back and evaluate. Yes, you heard that right. Take a step back and just watch. What’s actually working and what’s a waste of time? Lucky […]

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]]> Why Continuous Marketing Education Matters for Making Data-Driven Decisions https://vision-advertising.com/blog/2024/why-continuous-marketing-education-matters-for-making-data-driven-decisions/ Mon, 11 Nov 2024 14:00:10 +0000 https://vision-advertising.com/?p=14159 Leveraging data and analytics for precise, impactful strategies is key to marketing success. In the podcast episode, My Highschooler Can Handle Our Marketing, Right? co-hosts Laura and Julia discuss how despite marketing’s low barrier for entry, not everyone can do it. Today, we will look at the importance of continuous marketing education, and how it […]

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]]> Why Marketing Reporting Is Worth It, Especially with Outsourcing https://vision-advertising.com/blog/2024/why-marketing-reporting-is-worth-it-especially-with-outsourcing/ Wed, 10 Jul 2024 16:00:53 +0000 https://vision-advertising.com/?p=14041 In the enVisioning Success podcast episode, Spotting the Posers: Red Flags in Marketing Service Offers, co-hosts Laura and Julia talk about working with businesses that have been burned by marketing agencies in the past, culminating in their top-five list of red flags that prospective marketing agencies show. A lack of transparency and communication is a […]

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]]> Reviewing and Making Strategic Changes with Marketing Analytics https://vision-advertising.com/blog/2024/reviewing-and-making-strategic-changes-with-marketing-analytics/ Mon, 10 Jun 2024 20:00:03 +0000 https://www.vision-advertising.com/?p=10977 Marketing—good, strategic marketing—usually takes a while to show results. Search engine optimization (SEO), social media marketing, and reputation management all have long timelines, and even quick-returning ads need refinement for the best ROI. Not only do these need to run, but you also need the ability to review their success and failures to readjust marketing […]

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]]> The Marketing Analytics Behind Your Customer Journey https://vision-advertising.com/blog/2024/the-marketing-analytics-behind-your-customer-journey/ Fri, 19 Jan 2024 20:17:59 +0000 https://www.vision-advertising.com/?p=10889 For those not deep in marketing lingo, the term “customer journey” sounds like a pretty soft concept. While most business owners are familiar with the idea of a sales funnel, the customer map takes it a few steps further on either end, creating a map of how customers find and stay with your brand, not […]

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]]> The Information Needed to Find and Target Your Business’ Customers https://vision-advertising.com/blog/2024/the-information-needed-to-find-and-target-your-business-customers/ Tue, 02 Jan 2024 19:28:40 +0000 https://www.vision-advertising.com/?p=10876 Marketing and sales have a lot in common. The biggest similarity? They both have to find your customers in order to do their jobs. And while inbound marketing can beat cold-calling any day, both need information on who to target. In their most recent enVisioning Success podcast episode, Introducing Avatars: The Heartbeat of Your Business, […]

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]]> Building Multi-Channel Marketing That Actually Works https://vision-advertising.com/blog/2023/building-multi-channel-marketing-that-actually-works/ Tue, 26 Dec 2023 09:00:32 +0000 https://www.vision-advertising.com/?p=10869 There are a lot of buzzwords and jargon in the marketing industry, and while on this blog we try to avoid them, explaining them is even better. In the enVisioning Success podcast episode, Integrative Marketing Campaigns: Cohesive Multi-Channel Approaches, co-host Julia and Laura go through the “$50 sentence” of that title to explore multi-faceted marketing […]

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]]> Marketing Analytics: Understanding Website Traffic Sources https://vision-advertising.com/blog/2023/marketing-analytics-understanding-website-traffic-sources/ Mon, 17 Jul 2023 15:00:00 +0000 https://www.vision-advertising.com/?p=10771 SEO—Search Engine Optimization—is ultimately a tool to get traffic to your website, so it can be very tempting to just look at the numbers of total users and think all is great with your marketing and advertising. But it’s important to look beyond just all traffic to see where that traffic is coming from: its […]

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]]> Why The Trend of Paid APIs Will Hurt Marketers & Businesses https://vision-advertising.com/blog/2023/why-the-trend-of-paid-apis-will-hurt-marketers-businesses/ Tue, 13 Jun 2023 14:49:42 +0000 https://www.vision-advertising.com/?p=10730 APIs—application programming interfaces—are one of those invisible parts of the internet that thousands of apps and people rely on every day without the end users even realizing it. This shorthand for the sets of functions and procedures that allow other applications to access features and data of another allows everything from analytics dashboards to third-party […]

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]]> Holiday Marketing: What Mother’s Day Can Say About Your Marketing https://vision-advertising.com/blog/2023/holiday-marketing-what-mothers-day-can-say-about-your-marketing/ Thu, 11 May 2023 20:02:02 +0000 https://www.vision-advertising.com/?p=10503 The holidays can be a great time to market your business. Even if you don’t sell goods and services related to the specific holiday, it’s still a chance to expand your reach to new customers and retain current clients. But not all holidays are celebrated by all your clients, and not all of your audience […]

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