Blog Topic:Business Strategy - Vision Wed, 17 Dec 2025 22:27:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Blog Topic:Business Strategy - Vision 32 32 AI Spam: The Next Generation of AI-Created Spam Is Here https://vision-advertising.com/blog/2026/ai-spam-the-next-generation-of-ai-created-spam-is-here/ https://vision-advertising.com/blog/2026/ai-spam-the-next-generation-of-ai-created-spam-is-here/#respond Mon, 05 Jan 2026 11:00:00 +0000 https://vision-advertising.com/?p=14510 When we talk about AI nowadays, we’re mostly thinking about generative AI producing text, images, and videos of various qualities. And while AI slop is certainly an issue for end consumers and the unwary user, what is underreported is that the same types of technology are used in AI spam. Lately, we’ve helped our clients […]

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]]> https://vision-advertising.com/blog/2026/ai-spam-the-next-generation-of-ai-created-spam-is-here/feed/ 0 Momentum in Marketing: Why Your Short-Term Marketing is Failing https://vision-advertising.com/blog/2025/momentum-in-marketing-why-your-short-term-marketing-is-failing/ Mon, 22 Dec 2025 11:00:25 +0000 https://vision-advertising.com/?p=14504 The hard reality is that marketing is about playing the long game. Way before customers ever see your marketing, you and your team should have been hard at work setting the groundwork, reviewing the strategy, and putting the pieces into place. And even when a new marketing plan goes into action, it can be weeks […]

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]]> Building Brand Trust: Keeping the Promises You Make in Marketing https://vision-advertising.com/blog/2025/building-brand-trust-keeping-the-promises-you-make-in-marketing/ Mon, 06 Oct 2025 10:00:19 +0000 https://vision-advertising.com/?p=14452 Marketing isn’t just getting your message to people; it’s what you say (or don’t say). Your brand is, in many ways, built on the promises you make in marketing. Advanced marketing is all about building brand trust and keeping it, which can be easier said than done. Business promises are something co-hosts Laura and Julia […]

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]]> Is Your Marketing Scaling with Your Business? https://vision-advertising.com/blog/2025/is-your-marketing-scaling-with-your-business/ Mon, 18 Aug 2025 13:00:48 +0000 https://vision-advertising.com/?p=14396 Growth in your business is great, and planned growth is even better, but are you factoring in the marketing scaling needed as your business scales? In the podcast episode Scaling Isn’t Sexy: It’s Systems, Boundaries, and Saying No, co-hosts Laura and Julia go over what it takes to scale a business. Today, we’re looking at […]

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]]> For the Last Time: Marketing Isn’t Sales https://vision-advertising.com/blog/2025/marketing-vs-sales/ Mon, 11 Aug 2025 11:00:50 +0000 https://vision-advertising.com/?p=14391 Marketing (at least good marketing) isn’t telling people to buy your stuff—it’s telling people why to buy your stuff. In the podcast episode, Sales Q&A: Real Talk About Closing More Without Being a Creep, co-hosts Laura and Julia discuss how sales should be more than just a pushy transaction. Your marketing needs to be the […]

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]]> Letting Bad Clients Go: Two Ways to Make It Easy https://vision-advertising.com/blog/2025/how-to-let-bad-clients-go/ Mon, 21 Jul 2025 11:00:01 +0000 https://vision-advertising.com/?p=14377 The thing that good clients and bad clients have in common is that they both pay, but at some point, the drain these clients take on your relationships, time management, and even employee churn, means they have to go. In the podcast episode, Scaling Isn’t Hard—You’re Just Too Tolerant  , co-hosts Laura and Julia discuss how […]

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]]> Some of Your Business Passwords Are Compromised: What Now? https://vision-advertising.com/blog/2025/some-of-your-business-passwords-are-compromised-what-now/ Thu, 10 Jul 2025 16:33:48 +0000 https://vision-advertising.com/?p=14371 Three weeks ago, one of the biggest password breaches hit the news—over 16 billion logins stolen from the likes of Apple, Facebook, and Google. And if that did manage to hit your radar—if it didn’t, we understand, a lot is going on—you probably thought, “Eh, so what if they get my personal account, they can’t […]

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]]> The Importance of Customer Retention https://vision-advertising.com/blog/2024/the-importance-of-customer-retention/ Mon, 02 Dec 2024 17:00:39 +0000 https://vision-advertising.com/?p=14178 In today’s business landscape, it’s easy to get obsessed with chasing the new, shiny client. But don’t forget, your existing customers are probably worth more than the next big fish you’re trying to reel in. In the podcast episode How to Assess the Value of a Target Acquisition, co-hosts Laura and Julia break down how […]

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]]> Marketing Automation: How it Helps Prepare Your Business for Sale https://vision-advertising.com/blog/2024/marketing-automation-how-it-helps-prepare-your-business-for-sale/ Mon, 18 Nov 2024 17:00:31 +0000 https://vision-advertising.com/?p=14171 As discussed in the podcast episode, How to Maximize the Selling Price of Your Business, co-hosts Laura and Julia emphasize how marketing plays a big role in making a buyer excited to give you the maximum price for your business. One powerful way to achieve this is by leveraging marketing automation, which we’ll dive into […]

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]]> Why Continuous Marketing Education Matters for Making Data-Driven Decisions https://vision-advertising.com/blog/2024/why-continuous-marketing-education-matters-for-making-data-driven-decisions/ Mon, 11 Nov 2024 14:00:10 +0000 https://vision-advertising.com/?p=14159 Leveraging data and analytics for precise, impactful strategies is key to marketing success. In the podcast episode, My Highschooler Can Handle Our Marketing, Right? co-hosts Laura and Julia discuss how despite marketing’s low barrier for entry, not everyone can do it. Today, we will look at the importance of continuous marketing education, and how it […]

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