Blog Topic:Leadership - Vision Mon, 13 Apr 2026 15:23:02 +0000 en-US hourly 1 https://wordpress.org/?v=7.0 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Blog Topic:Leadership - Vision 32 32 What Business Leader Marketing Needs to Happen for Success https://vision-advertising.com/blog/2026/what-business-leader-marketing-needs-to-happen-for-success/ Mon, 13 Apr 2026 15:19:02 +0000 https://vision-advertising.com/?p=14607 If you’re a public face for your company, typically a leader of your C-suite or public relations, you’re already part of your company’s marketing. The trick now is to do it right, so it meshes with your brand and makes customers happy. Today, we’ll explore the business leader marketing you need to provide that human […]

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]]> Julia Becker Collins Honored at CWE Massachusetts Awards https://vision-advertising.com/blog/2026/julia-becker-collins-honored-at-cwe-massachusetts-awards/ Wed, 11 Mar 2026 07:00:03 +0000 https://vision-advertising.com/?p=14584 This Women’s History Month, the Center for Women & Enterprise (CWE) convened with legislative leaders, women entrepreneurs, and key stakeholders at the Massachusetts State House for the CWE Day on the Hill – Women Who Lift Up Massachusetts event! Vision’s own COO, Julia Becker Collins, was there with other women entrepreneurs to be honored with […]

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]]> Yes, Really, Your Website Should Have an About Page https://vision-advertising.com/blog/2026/yes-really-your-website-should-have-an-about-page/ Mon, 23 Feb 2026 21:04:47 +0000 https://vision-advertising.com/?p=14574 When you’re building a website, you’re probably focused on promoting your products and services, providing ways for people to contact you, and making sure that all the links work. What you may not be thinking about (or actively avoiding) is taking the time to let people know more about your company and the people behind […]

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]]> Why Unpolished Social Media Marketing Goes Viral https://vision-advertising.com/blog/2026/why-unpolished-social-media-marketing-goes-viral/ Tue, 17 Feb 2026 16:26:24 +0000 https://vision-advertising.com/?p=14570 There is no single thing that makes sure a video, photo, or story on social media marketing goes viral, but there are elements worth exploring. A focus on authenticity and humanity, and on showing “how the sausage is made,” can intrigue and connect with your customers online. And these marketing methods, even if they don’t […]

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]]> In The News: 10 Things I Know About … Post-2020 employee recruitment & retention https://vision-advertising.com/blog/2023/in-the-news-10-things-i-know-about-post-2020-employee-recruitment-retention/ Thu, 28 Sep 2023 12:00:07 +0000 https://www.vision-advertising.com/?p=10815 This article originally appeared in the Worcester Business Journal on September 18, 2023. Competing for top talent in this post-2020 world with the Great Resignation and quiet quitting is challenging, especially for small businesses like mine. Yet, our 10-person agency had a 100% retention rate the first two COVID years, and we’ve hired two full-timers […]

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]]> CWE Webinar: How Servant Leadership Saved My Company https://vision-advertising.com/blog/2023/cwe-webinar-how-servant-leadership-saved-my-company/ Wed, 18 Jan 2023 19:18:54 +0000 https://www.vision-advertising.com/?p=10381 Once you have employees, your business changes. Leadership isn’t defined by what you lead, but by how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong leadership styles, per se, but the workforce struggles of the last few years have revealed one style […]

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]]> Leadership, Employee Retention & Loyalty with Julia Becker Collins https://vision-advertising.com/blog/2022/podcast-leadership-employee-retention-and-loyalty-with-julia-becker-collins/ Thu, 22 Dec 2022 12:00:38 +0000 https://www.vision-advertising.com/?p=10352 The COVID-19 pandemic was a watershed moment for many businesses – and while we like to focus on pandemic restrictions or logistical shortages, one of the key issues was employee retention. Company leaders who couldn’t protect their workforce and transition to the new normal saw employee leave, never to return. Vision’s own COO Julia Becker […]

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]]> In The News: Why we switched to an unlimited vacation policy https://vision-advertising.com/blog/2022/in-the-news-why-we-switched-to-an-unlimited-vacation-policy/ Fri, 30 Sep 2022 21:29:06 +0000 https://www.vision-advertising.com/?p=10283 This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team trust, decreased human resources paperwork, and faster recruitment. I’ve found when you treat your staff like the adults that they […]

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]]> How to Manage Your Marketing Staff When Marketing Isn’t Your Forte https://vision-advertising.com/blog/2021/how-to-manage-your-marketing-staff-when-marketing-isnt-your-forte/ Thu, 21 Oct 2021 19:11:43 +0000 https://www.vision-advertising.com/?p=9899 As a marketing agency, we’re often brought in to help when in-house marketing staff needs a hand-up – or in extreme cases when bosses have laid off marketing staff because they don’t see a return. If you find yourself in one of those situations where you’re marketing department isn’t providing results, and your own marketing […]

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]]> How to Notify Your Clients of Your Ongoing Mask Policy https://vision-advertising.com/blog/2021/how-to-notify-your-clients-of-your-ongoing-mask-policy/ Thu, 17 Jun 2021 16:09:50 +0000 https://www.vision-advertising.com/?p=9652 With Massachusetts rescinding the mask mandate for all industries – except for health care facilities and public transit – businesses no longer have to enforce face coverings. However, COVID-19 remains a very real threat, and masks are still an effective preventative against transmission. As a business owner, you have the right to continue to enforce […]

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