Blog Topic:Leadership - Vision Tue, 25 Jun 2024 21:12:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Blog Topic:Leadership - Vision 32 32 In The News: 10 Things I Know About … Post-2020 employee recruitment & retention https://vision-advertising.com/blog/2023/in-the-news-10-things-i-know-about-post-2020-employee-recruitment-retention/ Thu, 28 Sep 2023 12:00:07 +0000 https://www.vision-advertising.com/?p=10815 This article originally appeared in the Worcester Business Journal on September 18, 2023. Competing for top talent in this post-2020 world with the Great Resignation and quiet quitting is challenging, especially for small businesses like mine. Yet, our 10-person agency had a 100% retention rate the first two COVID years, and we’ve hired two full-timers […]

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]]> CWE Webinar: How Servant Leadership Saved My Company https://vision-advertising.com/blog/2023/cwe-webinar-how-servant-leadership-saved-my-company/ Wed, 18 Jan 2023 19:18:54 +0000 https://www.vision-advertising.com/?p=10381 Once you have employees, your business changes. Leadership isn’t defined by what you lead, but by how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong leadership styles, per se, but the workforce struggles of the last few years have revealed one style […]

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]]> Leadership, Employee Retention & Loyalty with Julia Becker Collins https://vision-advertising.com/blog/2022/podcast-leadership-employee-retention-and-loyalty-with-julia-becker-collins/ Thu, 22 Dec 2022 12:00:38 +0000 https://www.vision-advertising.com/?p=10352 The COVID-19 pandemic was a watershed moment for many businesses – and while we like to focus on pandemic restrictions or logistical shortages, one of the key issues was employee retention. Company leaders who couldn’t protect their workforce and transition to the new normal saw employee leave, never to return. Vision’s own COO Julia Becker […]

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]]> In The News: Why we switched to an unlimited vacation policy https://vision-advertising.com/blog/2022/in-the-news-why-we-switched-to-an-unlimited-vacation-policy/ Fri, 30 Sep 2022 21:29:06 +0000 https://www.vision-advertising.com/?p=10283 This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team trust, decreased human resources paperwork, and faster recruitment. I’ve found when you treat your staff like the adults that they […]

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]]> How to Manage Your Marketing Staff When Marketing Isn’t Your Forte https://vision-advertising.com/blog/2021/how-to-manage-your-marketing-staff-when-marketing-isnt-your-forte/ Thu, 21 Oct 2021 19:11:43 +0000 https://www.vision-advertising.com/?p=9899 As a marketing agency, we’re often brought in to help when in-house marketing staff needs a hand-up – or in extreme cases when bosses have laid off marketing staff because they don’t see a return. If you find yourself in one of those situations where you’re marketing department isn’t providing results, and your own marketing […]

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]]> How to Notify Your Clients of Your Ongoing Mask Policy https://vision-advertising.com/blog/2021/how-to-notify-your-clients-of-your-ongoing-mask-policy/ Thu, 17 Jun 2021 16:09:50 +0000 https://www.vision-advertising.com/?p=9652 With Massachusetts rescinding the mask mandate for all industries – except for health care facilities and public transit – businesses no longer have to enforce face coverings. However, COVID-19 remains a very real threat, and masks are still an effective preventative against transmission. As a business owner, you have the right to continue to enforce […]

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]]> Why We’re Proud to Be a Women-Owned and -Run Business https://vision-advertising.com/blog/2021/why-were-proud-to-be-a-women-owned-and-run-business/ Mon, 29 Mar 2021 16:34:32 +0000 https://www.vision-advertising.com/?p=9584 Recently, I was networking with a colleague and was on an initial phone call with him. When I explained that we were women-owned and -run, he responded with, “Oh, you’re only trying to work with women.” To him, stating your business is women-owned, minority-run, etc., means that you are only selling to those groups. Calmly, […]

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]]> In the News: How servant leadership keeps companies together https://vision-advertising.com/blog/2021/in-the-news-how-servant-leadership-keeps-companies-together/ Wed, 24 Mar 2021 18:55:25 +0000 https://www.vision-advertising.com/?p=9581 This article originally appeared in the Worcester Business Journal on February 22nd, 2021. Once you have employees, your business changes. Leadership isn’t defined by what you lead, but how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no right or wrong answers, but they all form […]

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]]> Business Bootcamp: Lessons on Leadership Decision-Making https://vision-advertising.com/blog/2021/business-bootcamp-lessons-on-leadership-decision-making/ Thu, 11 Feb 2021 14:57:54 +0000 https://www.vision-advertising.com/?p=9544 The pandemic has tested the resolve of company leaders across the board. From budget cuts to pivot plans, businesses have had to adapt rapidly to the changing landscape, which might have resulted in some erratic, uninformed decision-making along the way. However, this tendency to make fear-based reactions in anticipation of perceived dangers can result in […]

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]]> Holiday Parties and Dress Codes: Strengthening Your Remote Team’s Morale https://vision-advertising.com/blog/2020/holiday-parties-and-dress-codes-strengthening-your-remote-teams-morale/ Thu, 10 Dec 2020 15:50:54 +0000 https://www.vision-advertising.com/?p=9504 Holiday parties are a great way for staff members to enjoy one another’s company without the underlying pressures of the workplace. They’re a much-appreciated reprieve from the year-ending deadlines and a celebration of achieving goals. Most importantly, they’re a morale boost. With COVID taking an ax to this year’s calendar, business owners need to find […]

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