Blog Topic:Public Relations - Vision Wed, 24 Sep 2025 18:50:11 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Blog Topic:Public Relations - Vision 32 32 Building Brand Trust: Keeping the Promises You Make in Marketing https://vision-advertising.com/blog/2025/building-brand-trust-keeping-the-promises-you-make-in-marketing/ Mon, 06 Oct 2025 10:00:19 +0000 https://vision-advertising.com/?p=14452 Marketing isn’t just getting your message to people; it’s what you say (or don’t say). Your brand is, in many ways, built on the promises you make in marketing. Advanced marketing is all about building brand trust and keeping it, which can be easier said than done. Business promises are something co-hosts Laura and Julia […]

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]]> Showing Expertise with Marketing for Service-Based Businesses https://vision-advertising.com/blog/2025/showing-expertise-with-marketing-for-service-based-businesses/ Mon, 15 Sep 2025 11:00:14 +0000 https://vision-advertising.com/?p=14426 Now more than ever, there are many tools to make it easier to get your business online and selling. While product-based companies thrive or fail based on the quality and cost of their products, service-based businesses often struggle to compete. With out-of-the-box websites, AI-generated content, and abundant images, here is the marketing for service-based businesses […]

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]]> The Importance of Customer Retention https://vision-advertising.com/blog/2024/the-importance-of-customer-retention/ Mon, 02 Dec 2024 17:00:39 +0000 https://vision-advertising.com/?p=14178 In today’s business landscape, it’s easy to get obsessed with chasing the new, shiny client. But don’t forget, your existing customers are probably worth more than the next big fish you’re trying to reel in. In the podcast episode How to Assess the Value of a Target Acquisition, co-hosts Laura and Julia break down how […]

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]]> Best Practices for Strengthening Relationships with Customers https://vision-advertising.com/blog/2024/best-practices-for-strengthening-relationships-with-customers/ Mon, 21 Oct 2024 13:00:04 +0000 https://vision-advertising.com/?p=14141 Building and maintaining strong customer relationships is essential for long-term business success. Customers who feel connected to your brand are more likely to stay loyal and engage positively with your business. In their podcast episode, Online Reviews Don’t Matter? Think Again!, co-hosts Laura and Julia discuss the importance of online reviews. By listening to this […]

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]]> Engagement Marketing: How Do You Talk to Customers Online? https://vision-advertising.com/blog/2024/engagement-marketing-how-do-you-talk-to-customers-online/ Tue, 28 May 2024 18:02:10 +0000 https://www.vision-advertising.com/?p=10970 Engagement. If you’re working on marketing your business and brand, you’ve probably heard this term (maybe even seen it in metrics on social media analytics), but what does it really mean? Engagement is when customers interact with your brand (usually online). These interactions can take multiple forms, such as likes and comments on social media, […]

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]]> Maintaining Authenticity and Respect When Responding to Reviews https://vision-advertising.com/blog/2024/maintaining-authenticity-and-respect-when-responding-to-reviews/ Mon, 15 Apr 2024 18:37:13 +0000 https://www.vision-advertising.com/?p=10946 When a negative review pops up about your business, what’s your first reaction? If it’s to run and hide or reach for the pitchfork, you might be damaging your business’s reputation. There’s a better way. In the enVisioning Success podcast episode, Politely Confrontational: Stopping the Games and Selling with Authenticity, co-host Julia and Laura tackle […]

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]]> Three Rules for Building Brand Trust on Social Media https://vision-advertising.com/blog/2024/three-rules-for-building-brand-trust-on-social-media/ Mon, 25 Mar 2024 18:46:39 +0000 https://www.vision-advertising.com/?p=10934 Social media can be tricky for a brand to navigate, especially during a fast-evolving situation where your company is expected (or being asked) to respond. Have you built up your social media to this moment to be transparent, responsive, and consistent? These ideals and their value in building brand trust on social media are the […]

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]]> Getting Customer Feedback to Improve Your Marketing https://vision-advertising.com/blog/2024/getting-customer-feedback-to-improve-your-marketing/ Mon, 11 Mar 2024 18:22:50 +0000 https://www.vision-advertising.com/?p=10923 How do you tell if your marketing is working? While tracking conversions and sales leads can take you so far, it’s important to hear from customers directly about what is and isn’t working when it comes to marketing. In the enVisioning Success podcast episode, Feedback is Gold: Using Sales Insights to Refine Marketing, co-hosts Laura […]

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]]> Is Your Branding Too Professional? Putting People Into Your Marketing https://vision-advertising.com/blog/2024/is-your-branding-too-professional-putting-people-into-your-marketing/ Mon, 05 Feb 2024 17:31:05 +0000 https://www.vision-advertising.com/?p=10899 There’s a saying: “People buy from people, not from companies.” It’s a saying that goes some length to understanding not only the relationship between marketing and sales (and often said by salespeople who are good at their jobs), but also human nature. Your business—especially if it’s B2C—can improve its marketing and sales by letting customers […]

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]]> Should You Send a Press Release? https://vision-advertising.com/blog/2023/should-you-send-a-press-release/ Mon, 07 Aug 2023 09:00:12 +0000 https://www.vision-advertising.com/?p=10791 Regardless of your business’ size or industry, there are many instances in which something happening at your company may be considered news—whether for good or bad—by the public. Yet, there are also plenty of instances in which what’s happening at your business is not of interest to other people—no matter how important or exciting it […]

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