Blogs tagged as:Branding - Vision Thu, 29 Jan 2026 19:08:43 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Blogs tagged as:Branding - Vision 32 32 Authenticity vs. AI: The Marketing Irony of 2025 https://vision-advertising.com/blog/2025/balancing-authenticity-and-ai/ Mon, 07 Jul 2025 12:59:01 +0000 https://vision-advertising.com/?p=14364 Everyone’s talking about authentic marketing right now, and for good reason. Heading into 2025, we saw a major shift: people moved away from generic content and started craving something real. But at the same time, AI tools for small business marketing exploded in popularity—resulting in a tidal wave of content that all sounded like it […]

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]]> Becoming a Thought Leader: Break the Mold https://vision-advertising.com/blog/2024/becoming-a-thought-leader-break-the-mold/ Mon, 16 Dec 2024 22:05:52 +0000 https://vision-advertising.com/?p=14195 In today’s crowded digital landscape, it’s not enough to simply produce content and hope for the best. To stand out, you need to become a thought leader — someone who consistently creates innovative, high-quality content that pinpoints fast-evolving trends.  Doesn’t sound too difficult, right? Well, what if we told you that you need new ideas […]

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]]> Best Practices for Strengthening Relationships with Customers https://vision-advertising.com/blog/2024/best-practices-for-strengthening-relationships-with-customers/ Mon, 21 Oct 2024 13:00:04 +0000 https://vision-advertising.com/?p=14141 Building and maintaining strong customer relationships is essential for long-term business success. Customers who feel connected to your brand are more likely to stay loyal and engage positively with your business. In their podcast episode, Online Reviews Don’t Matter? Think Again!, co-hosts Laura and Julia discuss the importance of online reviews. By listening to this […]

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]]> Can You Use SEO for Personal Branding? https://vision-advertising.com/blog/2024/can-you-use-seo-for-personal-branding/ Mon, 30 Sep 2024 17:18:23 +0000 https://vision-advertising.com/?p=14125 When we hear about SEO (Search Engine Optimization), we often associate it with the context of businesses aiming to improve their search engine rankings. However, these same strategies are just as effective for individuals who want to enhance their own personal brand. By leveraging SEO tools, you can actively influence how you’re perceived online. You […]

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]]> Three Rules for Building Brand Trust on Social Media https://vision-advertising.com/blog/2024/three-rules-for-building-brand-trust-on-social-media/ Mon, 25 Mar 2024 18:46:39 +0000 https://www.vision-advertising.com/?p=10934 Social media can be tricky for a brand to navigate, especially during a fast-evolving situation where your company is expected (or being asked) to respond. Have you built up your social media to this moment to be transparent, responsive, and consistent? These ideals and their value in building brand trust on social media are the […]

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]]> Is Your Branding Too Professional? Putting People Into Your Marketing https://vision-advertising.com/blog/2024/is-your-branding-too-professional-putting-people-into-your-marketing/ Mon, 05 Feb 2024 17:31:05 +0000 https://www.vision-advertising.com/?p=10899 There’s a saying: “People buy from people, not from companies.” It’s a saying that goes some length to understanding not only the relationship between marketing and sales (and often said by salespeople who are good at their jobs), but also human nature. Your business—especially if it’s B2C—can improve its marketing and sales by letting customers […]

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]]> Modernizing Your Brand: It’s More Than Visuals https://vision-advertising.com/blog/2023/modernizing-your-brand-its-more-than-visuals/ Mon, 11 Dec 2023 16:28:48 +0000 https://www.vision-advertising.com/?p=10858 When it comes to modernizing your brand, it can be easy to just focus on a new logo, color palette, and all the glitz of a new website. But that’s only a part. In our podcast episode, Modernizing Brand Identity Balancing Past and Future, co-hosts Julia and Laura go over many parts of your brand […]

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]]> Central Mass Women’s Conference: Personal Brand Panel https://vision-advertising.com/blog/2023/central-mass-womens-conference-personal-brand-panel-2/ Tue, 20 Jun 2023 13:00:05 +0000 https://www.vision-advertising.com/?p=10748 Members of the Vision team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300 other local women, and resourceful workshops, the highlight for our staff was getting to see Vision’s Communications Manager, Catrina Gardner, […]

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]]> 4 Times You Need a New Website as Your Business Grows https://vision-advertising.com/blog/2022/4-times-you-need-a-new-website-as-your-business-grows/ Sat, 30 Jul 2022 12:41:44 +0000 https://www.vision-advertising.com/?p=10258 Businesses alter and grow all the time in response to disruption, change, and evolution. Everything from pivoting to adapt to a post-COVID world to a change of services brought along by new staff or management might mean you need to change how you do business. And when you change how you do business, you may […]

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]]> Avoiding Social Media Cringe for Your Brand https://vision-advertising.com/blog/2021/avoiding-social-media-cringe-for-your-brand/ Mon, 29 Nov 2021 16:24:58 +0000 https://www.vision-advertising.com/?p=9947 We’ve all had that moment where we’ve looked at a company’s social media – from an expensive commercial to a simple text post – and thought, “What the hell were they thinking?” While we all hope we won’t think this when we see some of our own business’s marketing, it can happen. From simple tone-deaf […]

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