Blogs tagged as:Small Business - Vision Wed, 13 Aug 2025 17:43:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Blogs tagged as:Small Business - Vision 32 32 For the Last Time: Marketing Isn’t Sales https://vision-advertising.com/blog/2025/marketing-vs-sales/ Mon, 11 Aug 2025 11:00:50 +0000 https://vision-advertising.com/?p=14391 Marketing (at least good marketing) isn’t telling people to buy your stuff—it’s telling people why to buy your stuff. In the podcast episode, Sales Q&A: Real Talk About Closing More Without Being a Creep, co-hosts Laura and Julia discuss how sales should be more than just a pushy transaction. Your marketing needs to be the […]

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]]> Letting Bad Clients Go: Two Ways to Make It Easy https://vision-advertising.com/blog/2025/how-to-let-bad-clients-go/ Mon, 21 Jul 2025 11:00:01 +0000 https://vision-advertising.com/?p=14377 The thing that good clients and bad clients have in common is that they both pay, but at some point, the drain these clients take on your relationships, time management, and even employee churn, means they have to go. In the podcast episode, Scaling Isn’t Hard—You’re Just Too Tolerant  , co-hosts Laura and Julia discuss how […]

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]]> Authenticity vs. AI: The Marketing Irony of 2025 https://vision-advertising.com/blog/2025/balancing-authenticity-and-ai/ Mon, 07 Jul 2025 12:59:01 +0000 https://vision-advertising.com/?p=14364 Everyone’s talking about authentic marketing right now, and for good reason. Heading into 2025, we saw a major shift: people moved away from generic content and started craving something real. But at the same time, AI tools for small business marketing exploded in popularity—resulting in a tidal wave of content that all sounded like it […]

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]]> What Marketing Analytics Should You Focus On? https://vision-advertising.com/blog/2025/understanding-marketing-analytics/ Mon, 16 Jun 2025 11:00:32 +0000 https://vision-advertising.com/?p=14352 Alongside every website, social media platform, and ad buy are marketing analytics and reporting showing you how it performs. However, for businesses unaccustomed to such data, especially small businesses that are already struggling with basic marketing, it can be overwhelming. In the most recent podcast episode, Most of What You’re Measuring Doesn’t Matter, co-host Laura […]

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]]> What Small Business Websites Fail to Understand About Marketing https://vision-advertising.com/blog/2025/small-business-website/ Tue, 03 Jun 2025 12:24:33 +0000 https://vision-advertising.com/?p=14345 Your small business may have a beautiful website, but do you have a useful one? If you’re unable to generate leads, sales, or even just keep people interested, your website design may lack critical marketing features. In this week’s episode of the enVisioning Success podcast Ugly Funnels Work Better Than Pretty Ones, co-hosts Laura and […]

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]]> Celebrating 8 Years as a Top Marketing & Advertising Firm in Central Massachusetts https://vision-advertising.com/blog/2025/vision-advertising-top-marketing-agency/ Mon, 12 May 2025 21:38:13 +0000 https://vision-advertising.com/?p=14329 As a marketing agency, we know the value of awards—not just as a badge of honor, but as proof that the work we do matters. That’s why we’re proud to announce that Vision Advertising has been named a Top 10 Advertising, Marketing & Communications Firm by the Worcester Business Journal’s 2025 Book of Lists. This […]

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]]> Empathy Is a Marketing Strategy: Why Emotional Relevance Drives Results https://vision-advertising.com/blog/2025/empathy-in-marketing-strategy/ Mon, 21 Apr 2025 20:05:16 +0000 https://vision-advertising.com/?p=14315 Empathy isn’t fluff—it’s one of the most effective tools in your marketing strategy. If your messaging focuses more on what you do rather than your audience’s feelings, you’re missing the mark. Emotional relevance makes people pay attention, engage, and take action. In our podcast episode, The Art of Attraction: Crafting Irresistible Value Propositions, we explore […]

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]]> Are Paid Business Awards Worth It or Just a Waste of Money? https://vision-advertising.com/blog/2025/are-paid-business-awards-worth-it-or-just-a-waste-of-money/ Mon, 24 Mar 2025 17:43:16 +0000 https://vision-advertising.com/?p=14282 Winning an award sounds like a major credibility boost—until you realize you have to pay for the nomination, selection, or even the win itself. Many professional awards operate on a pay-to-play model, promising prestige but delivering little more than a fancy certificate and a press release.  Awards can help with marketing, client trust, and industry […]

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]]> Remote Internship: Anywhere, Anytime https://vision-advertising.com/blog/2022/remote-internship-anywhere-anytime/ Mon, 25 Apr 2022 12:00:27 +0000 https://www.vision-advertising.com/?p=10145 Internships are the best way to gain experience and reach goals while meeting people who are in the same career field as you. How can someone achieve those goals and make important connections during an online internship? I’d like to share my experiences and thoughts while being a Social Media intern at Vision and why […]

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]]> How a Small Business Can Thrive in a Competitive Niche https://vision-advertising.com/blog/2021/how-a-small-business-can-thrive-in-a-competitive-niche/ Thu, 25 Feb 2021 21:32:02 +0000 https://www.vision-advertising.com/?p=9556 While the internet can make the world a very big place, it can also make it a very cramped one as a business owner. The COVID pandemic has squeezed businesses out, but it’s also squeezed most of them online and on apps. This has opened new opportunities but also means your competitive niche has become […]

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