Blogs tagged as:Google Ads - Vision Mon, 12 Aug 2024 16:40:39 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Blogs tagged as:Google Ads - Vision 32 32 Are You Spending Too Much on Ads (or Too Little)? https://vision-advertising.com/blog/2024/are-you-spending-too-much-on-ads-or-too-little/ Mon, 12 Aug 2024 16:40:39 +0000 https://vision-advertising.com/?p=14092 In the enVisioning Success podcast episode, Cutting Costs and Getting Rid of Waste, co-hosts Laura and Julia provide anecdotes and advice on assessing costs and stepping back from just throwing money at the problem. This includes things like your marketing budget and ad spend. But how do you assess the success or failure of your […]

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]]> The Marketing Analytics Behind Your Customer Journey https://vision-advertising.com/blog/2024/the-marketing-analytics-behind-your-customer-journey/ Fri, 19 Jan 2024 20:17:59 +0000 https://www.vision-advertising.com/?p=10889 For those not deep in marketing lingo, the term “customer journey” sounds like a pretty soft concept. While most business owners are familiar with the idea of a sales funnel, the customer map takes it a few steps further on either end, creating a map of how customers find and stay with your brand, not […]

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]]> Marketing Analytics: Understanding Website Traffic Sources https://vision-advertising.com/blog/2023/marketing-analytics-understanding-website-traffic-sources/ Mon, 17 Jul 2023 15:00:00 +0000 https://www.vision-advertising.com/?p=10771 SEO—Search Engine Optimization—is ultimately a tool to get traffic to your website, so it can be very tempting to just look at the numbers of total users and think all is great with your marketing and advertising. But it’s important to look beyond just all traffic to see where that traffic is coming from: its […]

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]]> Do Better Landing Pages Make for More Effective Google Ads? https://vision-advertising.com/blog/2023/do-better-landing-pages-make-for-more-effective-google-ads/ Tue, 28 Feb 2023 16:00:25 +0000 https://www.vision-advertising.com/?p=10423 Are your Google Ads not pulling in leads for your business? There can be many reasons why, but if you think you have good ads, ad copy, and the right budget, it might be the pages you’re linking these ads to. Called landing pages, these website pages will be the first (and often last) page […]

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]]> A Procrastinator’s Guide to Last-Minute Holiday Marketing https://vision-advertising.com/blog/2022/a-procrastinators-guide-to-last-minute-holiday-marketing/ Mon, 21 Nov 2022 08:00:14 +0000 https://www.vision-advertising.com/?p=10332 The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of necessity, the “new normal” we’re experiencing in 2022 still puts precedence on these online components. But as always, with so […]

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]]> Marketing Analytics: CPC Isn’t Advertising’s Only Important Metric https://vision-advertising.com/blog/2022/marketing-analytics-cpc-isnt-advertisings-only-important-metric/ Fri, 14 Oct 2022 16:46:04 +0000 https://www.vision-advertising.com/?p=10288 CPC. Cost Per Click. Anyone who has run online ads is familiar with this metric, and for many, it’s the end all, be all of their marketing analytics related to those ads. But is focusing on running ads to maximize CPC and only focusing on CPC in analytics and reporting afterward seeing the forest for […]

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]]> Is Your Ad Campaign as Old as AdWords? What’s Changed in Google Ads https://vision-advertising.com/blog/2021/is-your-ad-campaign-as-old-as-adwords-whats-changed-in-google-ads/ Thu, 05 Aug 2021 20:07:59 +0000 https://www.vision-advertising.com/?p=9767 Alongside my work creating new Google Ads campaigns for our clients, I see my fair share of old and grand-fathered-in accounts of Google Ads still blissfully running ad campaigns that are years old. I understand that there’s definitely something said for the “if it ain’t broke…” mentality – after all, if you’re still getting leads […]

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]]> Is It a Marketing Problem or a Website Problem? 3 Ways to Tell https://vision-advertising.com/blog/2021/is-it-a-marketing-problem-or-a-website-problem-3-ways-to-tell/ Wed, 30 Jun 2021 19:46:22 +0000 https://www.vision-advertising.com/?p=9697 Many of our website and SEO consultations start with “There’s a problem with my website.” Sometimes the client has analytics tracking clicks and traffic or is looking at their page ranking – but even more often is that they do not see leads generated from their site. Getting to that root cause opens up questions […]

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]]> Obsessing Over a Single Analytics Metric: A Marketer’s Take https://vision-advertising.com/blog/2021/obsessing-over-a-single-analytics-metric-a-marketers-take/ Tue, 18 May 2021 19:25:51 +0000 https://www.vision-advertising.com/?p=9627 Here at Vision Advertising, one of the many hats I wear is “the SEO Guy” – upgraded to “the SEO Guru” when I get brought up in sales. And it’s true: while I came into marketing via writing, I soon learned that successful blog writing is part knowing how SEO works, from keywords to metadata. […]

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