Blogs tagged as:Google Ads - Vision Wed, 12 Aug 2026 16:20:10 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.4 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Blogs tagged as:Google Ads - Vision 32 32 Running Google Ads is More Complicated Than You Think https://vision-advertising.com/blog/2026/running-google-ads-is-more-complicated-than-you-think/ https://vision-advertising.com/blog/2026/running-google-ads-is-more-complicated-than-you-think/#respond Mon, 20 Jul 2026 16:00:42 +0000 https://vision-advertising.com/?p=14754 While the actual making of the average Google Ads for search is pretty straightforward and the targeting not too complicated if you know what you’re doing, it’s the problems that arise after you hit publish that are hard to foresee unless you’re an expert. Today, we’re going to look at the work surrounding running Google […]

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]]> https://vision-advertising.com/blog/2026/running-google-ads-is-more-complicated-than-you-think/feed/ 0 Google Ads: Clicks Aren’t Leads, Conversions Are https://vision-advertising.com/blog/2026/google-ads-clicks-arent-leads-conversions-are/ Mon, 06 Jul 2026 17:22:15 +0000 https://vision-advertising.com/?p=14745 When you’re running Google Ads, it can be easy to focus on just getting the most clicks. Google Ads is both built this way by default and the easy option to implement. But treating clicks as the driving force of your ad campaign is like the old adage: “If a tree falls in the forest […]

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]]> 3 Reasons to Try Google Ads (and 3 Reasons Not To) https://vision-advertising.com/blog/2026/3-reasons-to-try-google-ads-and-3-reasons-not-to/ Mon, 02 Mar 2026 19:41:46 +0000 https://vision-advertising.com/?p=14579 If you’ve never used Google Ads for your business—or you feel your only attempt was poorly executed—you may be missing out on some of the best advertising out there. However, it’s important to go into the process with your eyes open for your best chances at success, so here are three reasons to try Google […]

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]]> Are You Spending Too Much on Ads (or Too Little)? https://vision-advertising.com/blog/2024/are-you-spending-too-much-on-ads-or-too-little/ Mon, 12 Aug 2024 16:40:39 +0000 https://vision-advertising.com/?p=14092 In the enVisioning Success podcast episode, Cutting Costs and Getting Rid of Waste, co-hosts Laura and Julia provide anecdotes and advice on assessing costs and stepping back from just throwing money at the problem. This includes things like your marketing budget and ad spend. But how do you assess the success or failure of your […]

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]]> The Marketing Analytics Behind Your Customer Journey https://vision-advertising.com/blog/2024/the-marketing-analytics-behind-your-customer-journey/ Fri, 19 Jan 2024 20:17:59 +0000 https://www.vision-advertising.com/?p=10889 For those not deep in marketing lingo, the term “customer journey” sounds like a pretty soft concept. While most business owners are familiar with the idea of a sales funnel, the customer map takes it a few steps further on either end, creating a map of how customers find and stay with your brand, not […]

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]]> Marketing Analytics: Understanding Website Traffic Sources https://vision-advertising.com/blog/2023/marketing-analytics-understanding-website-traffic-sources/ Mon, 17 Jul 2023 15:00:00 +0000 https://www.vision-advertising.com/?p=10771 SEO—Search Engine Optimization—is ultimately a tool to get traffic to your website, so it can be very tempting to just look at the numbers of total users and think all is great with your marketing and advertising. But it’s important to look beyond just all traffic to see where that traffic is coming from: its […]

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]]> Do Better Landing Pages Make for More Effective Google Ads? https://vision-advertising.com/blog/2023/do-better-landing-pages-make-for-more-effective-google-ads/ Tue, 28 Feb 2023 16:00:25 +0000 https://www.vision-advertising.com/?p=10423 Are your Google Ads not pulling in leads for your business? There can be many reasons why, but if you think you have good ads, ad copy, and the right budget, it might be the pages you’re linking these ads to. Called landing pages, these website pages will be the first (and often last) page […]

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]]> A Procrastinator’s Guide to Last-Minute Holiday Marketing https://vision-advertising.com/blog/2022/a-procrastinators-guide-to-last-minute-holiday-marketing/ Mon, 21 Nov 2022 08:00:14 +0000 https://www.vision-advertising.com/?p=10332 The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of necessity, the “new normal” we’re experiencing in 2022 still puts precedence on these online components. But as always, with so […]

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]]> Marketing Analytics: CPC Isn’t Advertising’s Only Important Metric https://vision-advertising.com/blog/2022/marketing-analytics-cpc-isnt-advertisings-only-important-metric/ Fri, 14 Oct 2022 16:46:04 +0000 https://www.vision-advertising.com/?p=10288 CPC. Cost Per Click. Anyone who has run online ads is familiar with this metric, and for many, it’s the end all, be all of their marketing analytics related to those ads. But is focusing on running ads to maximize CPC and only focusing on CPC in analytics and reporting afterward seeing the forest for […]

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]]> Is Your Ad Campaign as Old as AdWords? What’s Changed in Google Ads https://vision-advertising.com/blog/2021/is-your-ad-campaign-as-old-as-adwords-whats-changed-in-google-ads/ Thu, 05 Aug 2021 20:07:59 +0000 https://www.vision-advertising.com/?p=9767 Alongside my work creating new Google Ads campaigns for our clients, I see my fair share of old and grand-fathered-in accounts of Google Ads still blissfully running ad campaigns that are years old. I understand that there’s definitely something said for the “if it ain’t broke…” mentality – after all, if you’re still getting leads […]

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