Blogs tagged as:Google Analytics - Vision Thu, 12 Jun 2025 12:39:49 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Blogs tagged as:Google Analytics - Vision 32 32 What Marketing Analytics Should You Focus On? https://vision-advertising.com/blog/2025/understanding-marketing-analytics/ Mon, 16 Jun 2025 11:00:32 +0000 https://vision-advertising.com/?p=14352 Alongside every website, social media platform, and ad buy are marketing analytics and reporting showing you how it performs. However, for businesses unaccustomed to such data, especially small businesses that are already struggling with basic marketing, it can be overwhelming. In the most recent podcast episode, Most of What You’re Measuring Doesn’t Matter, co-host Laura […]

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]]> Why Marketing Reporting Is Worth It, Especially with Outsourcing https://vision-advertising.com/blog/2024/why-marketing-reporting-is-worth-it-especially-with-outsourcing/ Wed, 10 Jul 2024 16:00:53 +0000 https://vision-advertising.com/?p=14041 In the enVisioning Success podcast episode, Spotting the Posers: Red Flags in Marketing Service Offers, co-hosts Laura and Julia talk about working with businesses that have been burned by marketing agencies in the past, culminating in their top-five list of red flags that prospective marketing agencies show. A lack of transparency and communication is a […]

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]]> Reviewing and Making Strategic Changes with Marketing Analytics https://vision-advertising.com/blog/2024/reviewing-and-making-strategic-changes-with-marketing-analytics/ Mon, 10 Jun 2024 20:00:03 +0000 https://www.vision-advertising.com/?p=10977 Marketing—good, strategic marketing—usually takes a while to show results. Search engine optimization (SEO), social media marketing, and reputation management all have long timelines, and even quick-returning ads need refinement for the best ROI. Not only do these need to run, but you also need the ability to review their success and failures to readjust marketing […]

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]]> The Information Needed to Find and Target Your Business’ Customers https://vision-advertising.com/blog/2024/the-information-needed-to-find-and-target-your-business-customers/ Tue, 02 Jan 2024 19:28:40 +0000 https://www.vision-advertising.com/?p=10876 Marketing and sales have a lot in common. The biggest similarity? They both have to find your customers in order to do their jobs. And while inbound marketing can beat cold-calling any day, both need information on who to target. In their most recent enVisioning Success podcast episode, Introducing Avatars: The Heartbeat of Your Business, […]

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]]> Marketing Analytics: Understanding Website Traffic Sources https://vision-advertising.com/blog/2023/marketing-analytics-understanding-website-traffic-sources/ Mon, 17 Jul 2023 15:00:00 +0000 https://www.vision-advertising.com/?p=10771 SEO—Search Engine Optimization—is ultimately a tool to get traffic to your website, so it can be very tempting to just look at the numbers of total users and think all is great with your marketing and advertising. But it’s important to look beyond just all traffic to see where that traffic is coming from: its […]

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]]> Marketing Analytics: Debunking Bot-Driven Website Traffic https://vision-advertising.com/blog/2023/marketing-analytics-debunking-bot-driven-website-traffic/ Tue, 07 Feb 2023 18:40:05 +0000 https://www.vision-advertising.com/?p=10400 One of the best ways to see how your marketing is doing is to look at website traffic—the amount of people who visit your website. This can not only give you a good idea of changes over time, but tell you a lot about what is and isn’t working, such as the source of this […]

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]]> Marketing Analytics: What Are KPIs and Which are Important? https://vision-advertising.com/blog/2022/marketing-analytics-what-are-kpis-and-which-are-important/ Sat, 21 May 2022 16:19:51 +0000 https://www.vision-advertising.com/?p=10216 We all want to know that our business is doing well. But for some aspects, such as marketing, it can be hard to gauge success. In this series, we’re taking a look at marketing analytics – so you can know what they are, what they do, and if they are something to watch for your […]

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]]> What the Heck is Google Search Console and How Do I Use It? https://vision-advertising.com/blog/2021/what-the-heck-is-google-search-console-and-how-do-i-use-it-2/ Fri, 30 Jul 2021 17:09:43 +0000 https://www.vision-advertising.com/?p=9722 For your business, the Alphabet company has many tools, especially when marketing your company on – let’s face it – the only important search engine. Making sure your business is present on Google Maps with your Business Listing, monitoring Google Reviews, tracking website traffic with Google Analytics, and even spending money on Google Ads to […]

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]]> Is It a Marketing Problem or a Website Problem? 3 Ways to Tell https://vision-advertising.com/blog/2021/is-it-a-marketing-problem-or-a-website-problem-3-ways-to-tell/ Wed, 30 Jun 2021 19:46:22 +0000 https://www.vision-advertising.com/?p=9697 Many of our website and SEO consultations start with “There’s a problem with my website.” Sometimes the client has analytics tracking clicks and traffic or is looking at their page ranking – but even more often is that they do not see leads generated from their site. Getting to that root cause opens up questions […]

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]]> Obsessing Over a Single Analytics Metric: A Marketer’s Take https://vision-advertising.com/blog/2021/obsessing-over-a-single-analytics-metric-a-marketers-take/ Tue, 18 May 2021 19:25:51 +0000 https://www.vision-advertising.com/?p=9627 Here at Vision Advertising, one of the many hats I wear is “the SEO Guy” – upgraded to “the SEO Guru” when I get brought up in sales. And it’s true: while I came into marketing via writing, I soon learned that successful blog writing is part knowing how SEO works, from keywords to metadata. […]

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