Blogs tagged as:Ideal Client Profiles - Vision Mon, 26 Jan 2026 21:49:46 +0000 en-US hourly 1 https://wordpress.org/?v=6.9 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Blogs tagged as:Ideal Client Profiles - Vision 32 32 Marketing from First Principles: Two Things to Remember https://vision-advertising.com/blog/2025/marketing-from-first-principles-two-things-to-remember/ Mon, 29 Sep 2025 10:00:49 +0000 https://vision-advertising.com/?p=14449 The latest marketing tool, a “game-changing” app, and the social media landscape: these are constantly in flux with new options and promises of being the next big thing. Whether you’re just starting marketing or starting over after being burned, it’s essential to approach your marketing from first principles. Much like co-hosts Laura and Julia discuss […]

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]]> Marketing Haste Makes Marketing Waste https://vision-advertising.com/blog/2025/marketing-haste-makes-marketing-waste/ Mon, 08 Sep 2025 11:00:12 +0000 https://vision-advertising.com/?p=14423 Everyone wants immediate marketing results, but rushing into marketing without a clear strategy often means wasting time and money at speed for less-than-optimal results. In their episode Speed Kills: Why Marketing at Warp Speed Creates Garbage, co-hosts Laura and Julia discuss the pitfalls of fast marketing. Today we’ll reinforce the marketing strategy and planning stages, […]

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]]> The Sales Strategy Shift That Builds Trust https://vision-advertising.com/blog/2025/the-sales-strategy-shift-that-builds-trust/ Mon, 07 Apr 2025 18:50:48 +0000 https://vision-advertising.com/?p=14302 When trust isn’t the priority, sales conversations quickly become one-sided. Rehearsed pitches leave little room to understand what the prospect actually needs. But here’s the truth: people don’t buy because you have the perfect pitch—they buy because they trust you. And yet, too many sales strategies focus on polished delivery over genuine connection. In our […]

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]]> 3 Signs You Need to Invest in Strategic Marketing https://vision-advertising.com/blog/2024/3-signs-you-need-to-invest-in-strategic-marketing/ Mon, 03 Jun 2024 19:32:17 +0000 https://www.vision-advertising.com/?p=10973 You know you have to do marketing for your business, and you’ve probably done marketing in the past, but if it feels like your marketing isn’t delivering results, it’s probably because the marketing isn’t fitting your needs. Like enVisioning Success podcast co-hosts Laura and Julia discuss in their episode, The Long Game: Strategic Marketing for […]

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]]> Do You Need a Better Website for Your Customers? https://vision-advertising.com/blog/2024/do-you-need-a-better-website-for-your-customers/ Tue, 07 May 2024 02:00:34 +0000 https://www.vision-advertising.com/?p=10962 A critical part of your business and marketing strategy is knowing who your customers are. But as your business grows and time passes, that customer base also grows. At some point, you’ll need to review and realign your business to better serve this moving target, including a better website for your customers as they change. […]

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]]> Hiring a Marketing Agency with Your Customers in Mind https://vision-advertising.com/blog/2024/hiring-a-marketing-agency-with-your-customers-in-mind/ Mon, 22 Apr 2024 17:27:17 +0000 https://www.vision-advertising.com/?p=10950 So, you want better marketing for your business: should you hire a marketing agency? And if so, what kind? What needs do you have, what are you interested in marketing, and who even is the ideal customer you want to market to? In the enVisioning Success podcast episode, Assembling Your Avatar Dream Team: Hiring with […]

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]]> The Marketing Needed to Pre-Qualify Leads for the Sales Teams https://vision-advertising.com/blog/2024/the-marketing-needed-to-pre-qualify-leads-for-the-sales-teams/ Mon, 04 Mar 2024 19:22:57 +0000 https://www.vision-advertising.com/?p=10918 Your sales team has only so much time in the day—especially if your only sales team is you as a business owner. Having your marketing team pre-qualify leads for the sales team is a win-win, making the sales funnel smoother and increasing the effectiveness of your marketing while generating more valuable leads for sales. It’s […]

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]]> Turning Motivations into Marketing: Understanding Customer Behavior https://vision-advertising.com/blog/2024/turning-motivations-into-marketing-understanding-customer-behavior/ Mon, 08 Jan 2024 16:47:49 +0000 https://www.vision-advertising.com/?p=10882 Finding your ideal customers is more than just exploring demographics—it’s also about understanding customer behavior: what motivations, pain points, and actions can bring them into your sales funnel. In their most recent enVisioning Success podcast episode, Beyond Demographics: Crafting Multidimensional Avatars, hosts Laura and Julia explore all that goes into creating a marketing avatar. Today, […]

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]]> The Information Needed to Find and Target Your Business’ Customers https://vision-advertising.com/blog/2024/the-information-needed-to-find-and-target-your-business-customers/ Tue, 02 Jan 2024 19:28:40 +0000 https://www.vision-advertising.com/?p=10876 Marketing and sales have a lot in common. The biggest similarity? They both have to find your customers in order to do their jobs. And while inbound marketing can beat cold-calling any day, both need information on who to target. In their most recent enVisioning Success podcast episode, Introducing Avatars: The Heartbeat of Your Business, […]

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]]> Are You Marketing to the Right Clients? https://vision-advertising.com/blog/2023/are-you-marketing-to-the-right-clients/ Mon, 27 Nov 2023 18:39:14 +0000 https://www.vision-advertising.com/?p=10847 In our podcast episode, Risks and Rewards of Business Diversification, Julia and Laura discussed business diversification, both organically by evolving your company and quickly through the use of mergers and acquisitions. An important aspect of that is understanding your own company, such as its income streams—which almost always means your customers. But as your current […]

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