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		<title>How to Know If Your Marketing is Actually Working</title>
		<link>https://vision-advertising.com/blog/2026/how-to-know-if-your-marketing-is-actually-working/</link>
		
		<dc:creator><![CDATA[Alex Geyer]]></dc:creator>
		<pubDate>Mon, 04 May 2026 15:59:33 +0000</pubDate>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Conversions]]></category>
		<category><![CDATA[Data Analysis]]></category>
		<category><![CDATA[Lead Generation]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[Marketing Goals]]></category>
		<guid isPermaLink="false">https://vision-advertising.com/?p=14623</guid>

					<description><![CDATA[<p>Whether you’ve just started marketing initiatives or have had marketing for your business running for years, marketing without analysis is—at best—guesswork and, at worst, throwing good money after bad. It’s why marketing agencies can deliver where an owner’s attempted marketing fails, and why the expertise to read and understand marketing data is as important as [&#8230;]</p>
<p>The post <a href="https://vision-advertising.com/blog/2026/how-to-know-if-your-marketing-is-actually-working/">How to Know If Your Marketing is Actually Working</a> appeared first on <a href="https://vision-advertising.com">Vision</a>.</p>
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		<title>Websites Drive Sales When Designed by Marketers</title>
		<link>https://vision-advertising.com/blog/2026/websites-drive-sales-when-designed-by-marketers/</link>
		
		<dc:creator><![CDATA[Alex Geyer]]></dc:creator>
		<pubDate>Mon, 27 Apr 2026 18:13:52 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Website]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Website Design]]></category>
		<category><![CDATA[Website Development]]></category>
		<category><![CDATA[Website Issues]]></category>
		<guid isPermaLink="false">https://vision-advertising.com/?p=14616</guid>

					<description><![CDATA[<p>If your current website isn’t working—driving traffic, showing up on search engines, or converting visitors into leads—it probably isn’t nefarious; it’s just a lack of expertise. Marketing is designed to turn heads and drive interest, and if your website wasn’t built with involvement from a marketing department or agency, it’s time to reevaluate. Today, we [&#8230;]</p>
<p>The post <a href="https://vision-advertising.com/blog/2026/websites-drive-sales-when-designed-by-marketers/">Websites Drive Sales When Designed by Marketers</a> appeared first on <a href="https://vision-advertising.com">Vision</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>3 Places to Start Planning Your Marketing for Next Year</title>
		<link>https://vision-advertising.com/blog/2025/3-places-to-start-planning-your-marketing-for-next-year/</link>
		
		<dc:creator><![CDATA[Alex Geyer]]></dc:creator>
		<pubDate>Mon, 15 Dec 2025 11:00:47 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[advertising budget]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[Reporting]]></category>
		<category><![CDATA[Sales Team]]></category>
		<guid isPermaLink="false">https://vision-advertising.com/?p=14497</guid>

					<description><![CDATA[<p>While our co-hosts Laura and Julia focus on a specific year in their podcast episode, Where to Go Big: The Strategies Worth Doubling Down On in 2026, much of the marketing they review is timeless. Know what else is timeless? Planning your marketing for next year this year. If you’re having trouble starting, then this [&#8230;]</p>
<p>The post <a href="https://vision-advertising.com/blog/2025/3-places-to-start-planning-your-marketing-for-next-year/">3 Places to Start Planning Your Marketing for Next Year</a> appeared first on <a href="https://vision-advertising.com">Vision</a>.</p>
]]></description>
		
		
		
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		<item>
		<title>Why Your Outsourced Marketing Needs to Be Human</title>
		<link>https://vision-advertising.com/blog/2025/why-your-outsourced-marketing-needs-to-be-human/</link>
		
		<dc:creator><![CDATA[Alex Geyer]]></dc:creator>
		<pubDate>Mon, 13 Oct 2025 10:00:03 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[AI Marketing]]></category>
		<category><![CDATA[Fractional CMO]]></category>
		<category><![CDATA[Marketing Analytics]]></category>
		<category><![CDATA[Marketing Plans]]></category>
		<category><![CDATA[Onboarding]]></category>
		<guid isPermaLink="false">https://vision-advertising.com/?p=14457</guid>

					<description><![CDATA[<p>As “marketing as an app” services further integrate AI and automation into their client onboarding and interactions, the value to businesses that need marketing done for them drops. As covered in the episode, The Human Touch Is Back: 5 Ways to Stand Out in a Tech-Heavy World, outsourced marketing needs to provide that human connection [&#8230;]</p>
<p>The post <a href="https://vision-advertising.com/blog/2025/why-your-outsourced-marketing-needs-to-be-human/">Why Your Outsourced Marketing Needs to Be Human</a> appeared first on <a href="https://vision-advertising.com">Vision</a>.</p>
]]></description>
		
		
		
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		<title>Marketing from First Principles: Two Things to Remember</title>
		<link>https://vision-advertising.com/blog/2025/marketing-from-first-principles-two-things-to-remember/</link>
		
		<dc:creator><![CDATA[Alex Geyer]]></dc:creator>
		<pubDate>Mon, 29 Sep 2025 10:00:49 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Ad Targeting]]></category>
		<category><![CDATA[demographics]]></category>
		<category><![CDATA[Ideal Client Profiles]]></category>
		<category><![CDATA[Marketing from First Principles]]></category>
		<guid isPermaLink="false">https://vision-advertising.com/?p=14449</guid>

					<description><![CDATA[<p>The latest marketing tool, a “game-changing” app, and the social media landscape: these are constantly in flux with new options and promises of being the next big thing. Whether you’re just starting marketing or starting over after being burned, it’s essential to approach your marketing from first principles. Much like co-hosts Laura and Julia discuss [&#8230;]</p>
<p>The post <a href="https://vision-advertising.com/blog/2025/marketing-from-first-principles-two-things-to-remember/">Marketing from First Principles: Two Things to Remember</a> appeared first on <a href="https://vision-advertising.com">Vision</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Marketing Haste Makes Marketing Waste</title>
		<link>https://vision-advertising.com/blog/2025/marketing-haste-makes-marketing-waste/</link>
		
		<dc:creator><![CDATA[Alex Geyer]]></dc:creator>
		<pubDate>Mon, 08 Sep 2025 11:00:12 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Ideal Client Profiles]]></category>
		<category><![CDATA[Marketing AI]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<guid isPermaLink="false">https://vision-advertising.com/?p=14423</guid>

					<description><![CDATA[<p>Everyone wants immediate marketing results, but rushing into marketing without a clear strategy often means wasting time and money at speed for less-than-optimal results. In their episode Speed Kills: Why Marketing at Warp Speed Creates Garbage, co-hosts Laura and Julia discuss the pitfalls of fast marketing. Today we’ll reinforce the marketing strategy and planning stages, [&#8230;]</p>
<p>The post <a href="https://vision-advertising.com/blog/2025/marketing-haste-makes-marketing-waste/">Marketing Haste Makes Marketing Waste</a> appeared first on <a href="https://vision-advertising.com">Vision</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Social Media as SEO: Changes in Both Google and Demographics</title>
		<link>https://vision-advertising.com/blog/2025/social-media-as-seo/</link>
		
		<dc:creator><![CDATA[Alex Geyer]]></dc:creator>
		<pubDate>Mon, 01 Sep 2025 11:00:50 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Online Presence]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<guid isPermaLink="false">https://vision-advertising.com/?p=14388</guid>

					<description><![CDATA[<p>When you’ve limited time for marketing, it’s tempting to go all-in on one facet. An impressive website, an engaging social media presence, or keyword-heavy content for search engine optimization (SEO). But it’s important to remember that it’s all connected—and becoming more so every year. Today, we’ll talk about some changes to social media as SEO [&#8230;]</p>
<p>The post <a href="https://vision-advertising.com/blog/2025/social-media-as-seo/">Social Media as SEO: Changes in Both Google and Demographics</a> appeared first on <a href="https://vision-advertising.com">Vision</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>Is Your Marketing Scaling with Your Business?</title>
		<link>https://vision-advertising.com/blog/2025/is-your-marketing-scaling-with-your-business/</link>
		
		<dc:creator><![CDATA[Alex Geyer]]></dc:creator>
		<pubDate>Mon, 18 Aug 2025 13:00:48 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Podcast]]></category>
		<category><![CDATA[Business Growth]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[Scaling a Business]]></category>
		<category><![CDATA[Scaling Marketing]]></category>
		<guid isPermaLink="false">https://vision-advertising.com/?p=14396</guid>

					<description><![CDATA[<p>Growth in your business is great, and planned growth is even better, but are you factoring in the marketing scaling needed as your business scales? In the podcast episode Scaling Isn’t Sexy: It’s Systems, Boundaries, and Saying No, co-hosts Laura and Julia go over what it takes to scale a business. Today, we’re looking at [&#8230;]</p>
<p>The post <a href="https://vision-advertising.com/blog/2025/is-your-marketing-scaling-with-your-business/">Is Your Marketing Scaling with Your Business?</a> appeared first on <a href="https://vision-advertising.com">Vision</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>For the Last Time: Marketing Isn’t Sales</title>
		<link>https://vision-advertising.com/blog/2025/marketing-vs-sales/</link>
		
		<dc:creator><![CDATA[Alex Geyer]]></dc:creator>
		<pubDate>Mon, 11 Aug 2025 11:00:50 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Business Strategy]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[Marketing Plan]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Sales]]></category>
		<category><![CDATA[Small Business]]></category>
		<guid isPermaLink="false">https://vision-advertising.com/?p=14391</guid>

					<description><![CDATA[<p>Marketing (at least good marketing) isn’t telling people to buy your stuff—it’s telling people why to buy your stuff. In the podcast episode, Sales Q&#38;A: Real Talk About Closing More Without Being a Creep, co-hosts Laura and Julia discuss how sales should be more than just a pushy transaction. Your marketing needs to be the [&#8230;]</p>
<p>The post <a href="https://vision-advertising.com/blog/2025/marketing-vs-sales/">For the Last Time: Marketing Isn’t Sales</a> appeared first on <a href="https://vision-advertising.com">Vision</a>.</p>
]]></description>
		
		
		
			</item>
		<item>
		<title>In the AI Age, You’ve Got to Write Better Business Blogs</title>
		<link>https://vision-advertising.com/blog/2025/writing-better-business-blogs/</link>
		
		<dc:creator><![CDATA[Alex Geyer]]></dc:creator>
		<pubDate>Mon, 14 Jul 2025 11:00:36 +0000</pubDate>
				<category><![CDATA[Blog]]></category>
		<category><![CDATA[Content Marketing]]></category>
		<category><![CDATA[AI]]></category>
		<category><![CDATA[Business Blogs]]></category>
		<category><![CDATA[Marketing Agency]]></category>
		<category><![CDATA[Marketing Strategy]]></category>
		<category><![CDATA[Online Presence]]></category>
		<guid isPermaLink="false">https://vision-advertising.com/?p=14367</guid>

					<description><![CDATA[<p>With the rise of large language models like ChatGPT, a milquetoast blog can be produced at the click of a button. In their most recent podcast episode, Marketing Should Attract AND Repel—Stop Watering It Down, co-hosts Laura and Julia discuss how marketing needs strong messaging to attract the right customers. With bland blogs flooding the [&#8230;]</p>
<p>The post <a href="https://vision-advertising.com/blog/2025/writing-better-business-blogs/">In the AI Age, You’ve Got to Write Better Business Blogs</a> appeared first on <a href="https://vision-advertising.com">Vision</a>.</p>
]]></description>
		
		
		
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