Vision https://vision-advertising.com/ Mon, 13 Apr 2026 15:23:02 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 https://vision-advertising.com/wp-content/uploads/V-Vision-150x150.png Vision https://vision-advertising.com/ 32 32 What Business Leader Marketing Needs to Happen for Success https://vision-advertising.com/blog/2026/what-business-leader-marketing-needs-to-happen-for-success/ https://vision-advertising.com/blog/2026/what-business-leader-marketing-needs-to-happen-for-success/#respond Mon, 13 Apr 2026 15:19:02 +0000 https://vision-advertising.com/?p=14607 If you’re a public face for your company, typically a leader of your C-suite or public relations, you’re already part of your company’s marketing. The trick now is to do it right, so it meshes with your brand and makes customers happy. Today, we’ll explore the business leader marketing you need to provide that human […]

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]]> https://vision-advertising.com/blog/2026/what-business-leader-marketing-needs-to-happen-for-success/feed/ 0 4 Ways to Tell You Need a New Website as a Service-Based Business https://vision-advertising.com/blog/2026/4-ways-to-tell-you-need-a-new-website-as-a-service-based-business/ https://vision-advertising.com/blog/2026/4-ways-to-tell-you-need-a-new-website-as-a-service-based-business/#respond Mon, 06 Apr 2026 16:10:55 +0000 https://vision-advertising.com/?p=14602 As a service-based business, you have to spend time explaining both what you do and how you do it better than everyone else in the area. One of your biggest assets for this is your website—but it can also be your biggest weakness. Websites age poorly, especially for businesses that grow and change. Here are […]

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]]> https://vision-advertising.com/blog/2026/4-ways-to-tell-you-need-a-new-website-as-a-service-based-business/feed/ 0 Julia Becker Collins Honored at CWE Massachusetts Awards https://vision-advertising.com/blog/2026/julia-becker-collins-honored-at-cwe-massachusetts-awards/ Wed, 11 Mar 2026 07:00:03 +0000 https://vision-advertising.com/?p=14584 This Women’s History Month, the Center for Women & Enterprise (CWE) convened with legislative leaders, women entrepreneurs, and key stakeholders at the Massachusetts State House for the CWE Day on the Hill – Women Who Lift Up Massachusetts event! Vision’s own COO, Julia Becker Collins, was there with other women entrepreneurs to be honored with […]

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]]> 3 Reasons to Try Google Ads (and 3 Reasons Not To) https://vision-advertising.com/blog/2026/3-reasons-to-try-google-ads-and-3-reasons-not-to/ Mon, 02 Mar 2026 19:41:46 +0000 https://vision-advertising.com/?p=14579 If you’ve never used Google Ads for your business—or you feel your only attempt was poorly executed—you may be missing out on some of the best advertising out there. However, it’s important to go into the process with your eyes open for your best chances at success, so here are three reasons to try Google […]

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]]> Yes, Really, Your Website Should Have an About Page https://vision-advertising.com/blog/2026/yes-really-your-website-should-have-an-about-page/ Mon, 23 Feb 2026 21:04:47 +0000 https://vision-advertising.com/?p=14574 When you’re building a website, you’re probably focused on promoting your products and services, providing ways for people to contact you, and making sure that all the links work. What you may not be thinking about (or actively avoiding) is taking the time to let people know more about your company and the people behind […]

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]]> Why Unpolished Social Media Marketing Goes Viral https://vision-advertising.com/blog/2026/why-unpolished-social-media-marketing-goes-viral/ Tue, 17 Feb 2026 16:26:24 +0000 https://vision-advertising.com/?p=14570 There is no single thing that makes sure a video, photo, or story on social media marketing goes viral, but there are elements worth exploring. A focus on authenticity and humanity, and on showing “how the sausage is made,” can intrigue and connect with your customers online. And these marketing methods, even if they don’t […]

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]]> The Hidden Benefits of Social Media Marketing https://vision-advertising.com/blog/2026/the-hidden-benefits-of-social-media-marketing/ Mon, 09 Feb 2026 17:00:54 +0000 https://vision-advertising.com/?p=14563 Some businesses benefit more from social media, but all brands can gain some benefits of social media marketing if they put in the work. Even if you know that social media is never going to be your primary way to pull in leads or drum up interest in your products and services, it’s important to […]

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]]> If You Sell Services, You Need an Agency That Does Services Marketing https://vision-advertising.com/blog/2026/if-you-sell-services-you-need-an-agency-that-does-services-marketing/ Mon, 02 Feb 2026 19:16:21 +0000 https://vision-advertising.com/?p=14559 The above statement might sound obvious, but over the years of consulting and marketing for businesses, we’ve heard similar stories: “Our marketing agency couldn’t bring in leads,” “Our website never saw activity,” or “We spent so much money on ads with no conversions.” The issues here aren’t that they were bad marketing agencies, websites, or […]

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]]> Is Your Agency Quiet? What Proactive Marketing Looks Like https://vision-advertising.com/blog/2026/is-your-agency-quiet-what-proactive-marketing-looks-like/ Mon, 26 Jan 2026 17:00:33 +0000 https://vision-advertising.com/?p=14547 One of the constant complaints we get from prospective clients is that their last marketing agency “didn’t do anything.” And while almost all marketing agencies provide passive services such as hosting or updates, what they really meant was that they weren’t seeing this marketing working and would have to actively poke and pester their agency […]

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]]> The Overlap of Search Engine Optimization and Generative Engine Optimization https://vision-advertising.com/blog/2026/the-overlap-of-search-engine-optimization-and-generative-engine-optimization/ Tue, 20 Jan 2026 21:47:42 +0000 https://vision-advertising.com/?p=14541 When it comes to people finding your business online, the last 25 years have been dominated by search engines. And just as search engines were the portal to the internet then, we’re seeing a similar trend with AI now. Where people once asked Google questions, they now ask the same questions to ChatGPT and other […]

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