Blog

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

AI bot shown in the center of people communicating on their phones.

Authenticity vs. AI: The Marketing Irony of 2025

Everyone’s talking about authentic marketing right now, and for good reason. Heading into 2025, we saw a major shift: people moved away from generic content and started craving something real. But at the same time,

Are You Targeting the Right People with Your Ads?

Ad spend is one of the fastest ways to get your service or product in front of as many people as possible. However, the cost, in this case, significant amounts of money, means it’s very

Character standing next to a bullseye with an arrow in the middle.

What Industry Marketing Do You Really Need?

Every business and brand is different, but depending on your industry—that broad category your company belongs to—some marketing makes more sense than others. In this podcast episode, Stop Taking Whatever Walks in the Door, co-hosts

Website analytics shown through charts on a monitor

What Marketing Analytics Should You Focus On?

Alongside every website, social media platform, and ad buy are marketing analytics and reporting showing you how it performs. However, for businesses unaccustomed to such data, especially small businesses that are already struggling with basic

Man searching for his ideal customers through a pair of binoculars, and finds two that fit his company's avatar.

The First Step of Marketing: Finding Your Customers

When you start doing in-depth marketing for a business, there’s always the risk of falling too in love with your own brand. While you should do art for art’s sake, the same cannot be said