About Vision

Image of Julia and Laura standing together

Celebrating 25 Years of Marketing Success

Vision saw the need for real strategy in an industry overrun by order-takers. Since 1999, we’ve built lasting relationships based on exceptional results, trust, and integrity. For the past 25 years, we’ve passionately crafted tailored marketing solutions for businesses nationwide, propelling small, medium, and large companies to greater success.

Our Core Values:

Trust, Integrity, and Tenacity

At the core of what we do, trust and integrity drive everything and create the powerful results we’re known for. Tenacity fuels our spirit, driving us forward with determination to overcome challenges and deliver.  

The Vision Difference

Comprehensive Approach

We integrate marketing into every facet of your business strategy, viewing your business as one interconnected entity. This 360° perspective ensures our strategies align with your company goals.

Remarkable Transparency

Trust is built from clear communication and openness. We embrace transparency, keeping you informed every step of the way. Expect an honest and straightforward approach consistently, empowering you with the knowledge for confident decision-making.

Awarded & Recognized

We’re honored to have been featured multiple times on Fox News, along with regional favorite Chronicle.  Our leadership team continues to be recognized in national media.  Our accolades include two Worcester Business Journal 40 Under 40 Awards, Boston Globe designation as Top 10 Women in PR, Top 50 Women-Owned Business, and two acknowledgments by the Better Business Bureau for marketplace ethics. We have been consecutively ranked among the Top 10 Advertising, Marketing, and Communications Firms for several years.

Data and Metrics Driven

Our approach is grounded in data and metrics. We analyze every aspect of your marketing efforts, ensuring each strategy is backed by solid data. This focus on measurable results helps us drive consistent and significant improvements for your business.

MA-Certified Women Business Enterprise

For all 25 years, we have been 100% woman/women owned.  Recognized officially by the Commonwealth of Massachusetts as at least 51% owned and actively led by women, this certification is an honor to hold. Endorsed by the Women’s Business Enterprise National Council, this certification validates our highest standards of business practices.

Unmatched Expertise

With over 60 years of combined marketing and business experience, our team possesses unparalleled wisdom to understand and elevate your business. We leverage this extensive and nuanced history to craft powerful strategies that drive remarkable profits and ensure sustained success.

Ahead of the Curve

We stay at the forefront of the industry through continuous education and a commitment to best-in-class standards. Our team is dedicated to adopting the latest best practices and modern techniques, ensuring that our strategies are always ahead of the curve and your business remains competitive in an ever-evolving market.

Top 10 Advertising, Marketing, Communications Firm: 
2018, 2019, 2020, 2021, 2022, 2023 & 2024
Top 50 Women-Owned Business: 2020, 2021

Meet The Leadership Team

Laura DiBenedetto

President & CEO

Laura DiBenedetto, the trailblazing CEO of Vision, is a dynamic leader with over 25 years of experience in business leadership, marketing, and client relationship management. Her visionary approach and unwavering dedication have been instrumental in shaping the strategic direction and success of Vision. Laura’s expertise in steering strategic business goals and pioneering bold marketing strategies have shaped Vision’s success. 

Laura founded Vision in 1999. From helping companies get their first website to harnessing social media marketing in the dawn of that era, she has grown Vision from the ground up. Laura has always seen through fads and into the underlying “how and why” that drive sustainable innovation, leveraging them to help clients and shape how businesses find their customers and sell their products and services. Best practices and methodologies developed by her during the adolescent years of the internet are still in use and continually evolving to this day.

Laura’s career accomplishments extend beyond Vision and into areas that add breadth and depth to her leadership approach at Vision. As a #1 Bestselling Author, TEDx Speaker, and Coach, she leverages her deep understanding of human behavior and thought patterns to empower individuals and organizations.

Her acclaimed book, “The Six Habits,” exemplifies her approach, providing practical insights for life and business mastery. Additionally, as co-founder and lead investor of Sovereign Ammo, she successfully secured funding and pioneered a unique business model that’s poised to disrupt the industry. 

She has been featured prominently on Fox News and Chronicle several times, and has been honored with 18 awards to include the Forty Under 40 Award from the Worcester Business Journal at age 23 and two Torch Award trophies from the Better Business Bureau for marketplace ethics and integrity. She has been featured in 3 documentaries and has been highlighted on over 350 podcasts globally. 

Outside of her work, Laura is a passionate artist, world explorer, and fitness enthusiast. She volunteers her time with local political organizations and is dedicated to creating opportunity for our next generation of entrepreneurs.


Co-host on enVisioning Success
LinkedIn Profile
Laura DiBenedetto Website

Julia Becker Collins

Chief Operating Officer

Managing day-to-day operations, strategic business goals, and client and sales relations, Julia is the face and heart of Vision Advertising. Whether she’s speaking publicly, helping clients better manage leverage marketing to grow their companies, or keeping the Vision team on track with the latest project, Julia’s drive and vision make it happen. Human resources, operations, business leadership, client relationship management, budget management, HR, and marketing: she wears all the hats.

When Julia joined Vision in 2016 as the Vice President of Marketing & Operations, she already had more than 12 years of experience in marketing and business strategy, with a track record of identifying and solving complex operational problems and leading highly effective teams. This includes being Director of Marketing at Boston Color Graphics, years in the nonprofit sector, and as the Founding President (emeritus) and Co-Founder of the MetroWest Women’s Network, a group of ambitious local women who work together to meet their goals.

Julia holds an MPA from Framingham State University and a BA from the University of Massachusetts Amherst. She was awarded the Distinguished Alum Award by the University of Massachusetts Amherst’s Women, Gender, and Sexuality Studies Department in 2016. In 2019, she won the 40 Under 40 Award from the Worcester Business Journal.

Beyond Vision Advertising, Julia is an avid ultra-marathoner, trail runner, and a big fan of everything CrossFit. She is a current board member of the League of Women Voters Worcester, Co-Chair of the Massachusetts Entrepreneurs’ Mastermind Group, and an active volunteer of the WhyMe/Sherry’s House, a childhood cancer support network.


Co-host on enVisioning Success
LinkedIn Profile
Worcester Business Journal Articles