Avatar Questionnaire

This questionnaire is a key step in preparing for our upcoming meeting. Please set aside at least 30 minutes to complete it thoughtfully before we meet. There are no right or wrong answers—every detail you share will help us create the most accurate picture of your ideal customer. The more thorough your responses, the more value you’ll get from our session.

Step 1 of 9

11%

About You & Your Business

Your Name(Required)

First Last

Business Name(Required)

Job Title(Required)

Your Email Address(Required)

Your Phone(Required)

Preferred Method of Contact

Business Website URL(Required)

Year Founded

List All Business Social Media Links (1 per line)

Demographics & Basic Info

1. What is your ideal customer's age range?(Required)

2. What's their gender (if relevant)?(Required)

3. Are they single, married, divorced, or in a committed partnership?(Required)

4. Do they have children? If yes, how many and what ages?(Required)

5. Where do they live-urban, suburban, or rural? What kind of neighborhood?(Required)

6. What is their estimated household income?(Required)

7. What kind of work do they do? What's their job title or field?(Required)

8. What level of education do they have?(Required)

9. What's their ethnic or cultural background (if relevant)?(Required)

10. Do they rent or own their home? How long have they lived there?(Required)

Goals & Aspirations

11. What is their #1 personal goal right now?(Required)

12. What is their #1 professional goal?(Required)

13. What does "success" look like to them in the next 3 years?(Required)

14. What kind of lifestyle do they want?(Required)

15. Who or what do they want to provide for?(Required)

Frustrations & Pain Points

16. What is keeping them up at night?(Required)

17. What are they most afraid of failing at?(Required)

18. What are they tired of trying over and over without success?(Required)

19. What do they complain about to their friends?(Required)

20. What causes them to feel overwhelmed or ashamed?(Required)

Beliefs & Decision Drivers

21. What do they believe to be true about your industry or category?(Required)

22. Who do they trust to help them make decisions (if anyone)?(Required)

23. What influencers, experts, or public figures do they admire?(Required)

24. Do they lean more toward logic or emotion when they buy?(Required)

25. What do they think will "finally solve" their problem?(Required)

26. What would they never admit out loud but is secretly true?(Required)

27. What motivates them more: aspiration or fear?(Required)

Personality & Psychological Drivers

28. Are they Type A, Type B, or something else?(Required)

29. Which DISC or Myers-Briggs profile best fits them (if known)?(Required)

30. What do they pride themselves on being?(Required)

31. What do they avoid at all costs?(Required)

32. Are they a rebel, a rule-follower, or a silent observer?(Required)

33. How do they want to *feel* when working with you?(Required)

34. How do they *not* want to feel in your sales process?(Required)

Buying Behaviors

35. Where do they shop? (Think: Target, Nordstrom, REI, Amazon?)(Required)

36. What brands do they love-and why?(Required)

37. Are they DIYers, delegators, or done-for-you buyers?(Required)

38. What kind of results do they want-fast, deep, visible, lasting?(Required)

39. How do they prefer to pay-lump sum, monthly, hybrid?(Required)

40. What red flags or buzzwords scare them off in marketing?(Required)

Communication Preferences

41. Do they prefer email, text, DMs, or phone calls?(Required)

42. What tone do they respond best to-formal, casual, warm, no-nonsense?(Required)

43. What kind of social media content do they consume daily?(Required)

44. What podcasts, YouTube channels, or publications do they love?(Required)

45. What triggers them to finally take action and buy?(Required)

Referrals & Loyalty

46. Do they talk openly about products or services they love?(Required)

47. Are they community-oriented or private decision-makers?(Required)

48. What would make them enthusiastically refer you?(Required)

49. What kind of testimonial would they be proud to give?(Required)

50. What ongoing experience would make them feel seen, valued, and loyal?(Required)

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