
Marketing Analytics: Debunking Bot-Driven Website Traffic
One of the best ways to see how your marketing is doing is to look at website traffic—the amount of people who visit your website. This can not only give you a good idea of
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One of the best ways to see how your marketing is doing is to look at website traffic—the amount of people who visit your website. This can not only give you a good idea of

CPC. Cost Per Click. Anyone who has run online ads is familiar with this metric, and for many, it’s the end all, be all of their marketing analytics related to those ads. But is focusing

We all want to know that our business is doing well. But for some aspects, such as marketing, it can be hard to gauge success. In this series, we’re taking a look at marketing analytics

For your business, the Alphabet company has many tools, especially when marketing your company on – let’s face it – the only important search engine. Making sure your business is present on Google Maps with

Here at Vision Advertising, one of the many hats I wear is “the SEO Guy” – upgraded to “the SEO Guru” when I get brought up in sales. And it’s true: while I came into

Here at Vision, we make a lot of websites, and do a lot of reporting. The two are very related. Regardless if the site is for a restaurant or a rotary manufacturer, they all have