Branding

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

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The Importance of Customer Retention

In today’s business landscape, it’s easy to get obsessed with chasing the new, shiny client. But don’t forget, your existing customers are probably worth more than the next big fish you’re trying to reel in.

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How Does Content Quality Impact Brand Loyalty?

Cutting corners to save money on content can seem appealing in the short term, but it often leads to low-quality output that can damage brand loyalty. In the podcast episode, Cheap Marketing Works? The High

Best Practices for Strengthening Relationships with Customers

Building and maintaining strong customer relationships is essential for long-term business success. Customers who feel connected to your brand are more likely to stay loyal and engage positively with your business. In their podcast episode,

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Why Personal Rebranding is Harder Than You Think

Rebranding yourself can be an incredibly daunting task, especially in an age where your online history is nearly permanent. For those looking to launch their own business or become thought leaders in their fields, the

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Can You Use SEO for Personal Branding?

When we hear about SEO (Search Engine Optimization), we often associate it with the context of businesses aiming to improve their search engine rankings. However, these same strategies are just as effective for individuals who

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LinkedIn as a Sales Tool or Just Good for Marketing?

LinkedIn sits in an interesting intersection of a social media platform and a professional employment tool. But can it be more? In the enVisioning Success podcast episode, How to Leverage Linkedin to Sell, co-hosts Laura

Catrina Gardner posing in front of the personal brand panel.

Central Mass Women’s Conference: Personal Brand Panel

Members of the Vision team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300

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Business Bootcamp: Answering Negative Customer Reviews

A few technical difficulties aside, Communications Manager Catrina Gardner and Marketing Specialist Dominique Goyette-Connerty had a great time walking viewers through the reasons and reasoning behind the need to respond to negative customer reviews in