Business Strategy

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

People in a marketing department look over laptops, tablets, and printouts of marketing analytics.

How Having No Marketing Department is Costing You

Building a business from the ground up isn’t easy, and it’s easy to overlook a marketing department on your way to the top. But once you hit a plateau, that missing component might be holding

Catrina Gardner posing in front of the personal brand panel.

Central Mass Women’s Conference: Personal Brand Panel

Members of the Vision team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300

Rebranding written on white blocks on a pink background with crumpled balls of blue paper.

4 Rebranding Mistakes That Can Harm Your Company

Rebranding is one of those things that looks great on paper but can quickly spiral out of control, especially in the current world of large digital footprints for even the smallest companies. Mistakes can quickly

Title copy of "Should You (and How To) Change Your Logo for Events" with Progressive Pride rainbow and Vision Advertising Branding.

Should You (and How To) Change Your Logo for Events?

It’s Pride Month, and like many businesses, we’ve changed our logo to show our support for the LGTBQ+ community. This action – the changing of your logo and other branding for events, movements, and organizations

Collation of office workers around a table scattered with information and REBRAND in large letters.

Why Rebranding Online is Harder Than You Think

There’s a (relatively new) saying that “the internet never forgets.” While this is proving problematic for the most recent generation of adults as they get confronted with the stupid things they did on the internet