Consulting

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

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Needed Due Diligence Before Marketing Outsourcing

Your company has a marketing problem. You’ve been hard at work figuring out your needs and your options for satisfying them—including looking at internal hires and workloads—and decided to hire an outside marketing agency. Great!

A businesswoman sitting at a desk littered with papers with her finger pointing at a SWOT analysis

Competitive Analysis: Redesigning Your Marketing Playbook

When you’ve poured your heart into your business, your focus is automatically drawn to internal operations. Yet, broadening your brand’s reach requires you to look outward to refocus inward. Researching your competitors helps you gain

Two business owners reviewing business strategy with printouts and a tablet.

Vision Consults: What Has to Come Before a Marketing Plan?

Doing online marketing without a plan is a recipe for disaster, but doing a marketing plan without doing your homework can be almost as bad, especially when there’s a significant budget behind it. Without doing

An overhead shot of a person sitting cross-legged with a laptop on their laptop in a video conference. A coffee mug, notepad, box, and cellphone rest on the floor beside her.

Reimagining Company Culture During and After COVID-19

The pandemic has challenged the conventional definition of company culture. Since quarantine began, business owners have struggled to determine the new role of the office and bypass the hurdles of remote collaboration. Discovering this new

Two marketing agents review printouts of marketing analytics.

A Marketing Vendor Versus a Marketing Partner

People reach out to a marketing agency because they need help. Often, they have some sort of idea of what they want to do: more social media, a new website, blogs, etc. One of the

Marketing meeting with several individuals going over data on electronic devices and printed documents.

Does Your Business Need a Marketing Plan?

When we start a discussion with clients, one of the first parts of our consultation is to go over their current marketing and their current business goals and see how the two line up. Often,

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Marketing Goals: The Importance of Staying Focused

Starting your digital marketing can be an exciting and nerve-wracking experience. The bar for entry has never been lower but can quickly overwhelm businesses as they try to keep up. It’s easy to invest too