Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
Technology changes how people find your business. It used to be that the best way to get in front of customers was print, from newspapers to the yellow pages; then it became radio and TV;
Your bottom line may be revenue, but the best marketing is rarely a straight demand for people to buy your stuff and link them directly to your storefront. This is the critical part of marketing
Last week, as part of its Google I/O conference on Tuesday, Google announced sweeping upcoming changes to how Google Search would function in the near future. Instead of typing in your keywords and getting a
Generative AI has changed the marketing landscape, enabling business owners to generate text and images on demand for their marketing. But it hasn’t necessarily changed the landscape for the best. With low-effort AI “slop” being
Your unglamorous business isn’t going to go viral by having your staff do the latest TikTok dance. And that’s okay. If you’re a boring service, making it big on social media probably isn’t going to
The above statement might sound obvious, but over the years of consulting and marketing for businesses, we’ve heard similar stories: “Our marketing agency couldn’t bring in leads,” “Our website never saw activity,” or “We spent
When it comes to people finding your business online, the last 25 years have been dominated by search engines. And just as search engines were the portal to the internet then, we’re seeing a similar
Want your website to show up when people ask AI questions? You need Ask Engine Optimization (AEO). This can be hard to start cold, but if you’ve already done Search Engine Optimization for your marketing
The actual strategy for social media marketing changes with platform, demographics, and your production value/budget, but the mindset you approach this marketing with shouldn’t. Like co-hosts Laura and Julia talk about in their episode, The
As “marketing as an app” services further integrate AI and automation into their client onboarding and interactions, the value to businesses that need marketing done for them drops. As covered in the episode, The Human
The latest marketing tool, a “game-changing” app, and the social media landscape: these are constantly in flux with new options and promises of being the next big thing. Whether you’re just starting marketing or starting
AI isn’t inherently bad, but it is easy. AI platforms like ChatGPT and DeepAI have lowered the bar for creating marketing copy and images. This sea change, driven by the rise of AI marketing slop,
