Email Marketing

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Digital Marketing Strategies Beyond Social Media

While social media platforms are essential for engaging with your audience, there are other powerful digital marketing strategies that can enhance your overall marketing efforts. In their podcast episode, No Need for a Website If

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Engagement Marketing: How Do You Talk to Customers Online?

Engagement. If you’re working on marketing your business and brand, you’ve probably heard this term (maybe even seen it in metrics on social media analytics), but what does it really mean? Engagement is when customers

Graphic illustration of person sending an email to a subscriber on the other end who sits at a laptop.

How Often Should I Send Email Marketing Campaigns? Part 2

Email marketing is a great tool for reaching your customers, clients, fans, or supporters. Not only do you have full control of the message being sent, but by cultivating a list of email subscribers, you

Graphic illustration of man sitting at desk while emails fly into and out of his inbox.

How Often Should I Send Email Marketing Campaigns? Part 1

Whether you’re sending e-newsletters, coupons and discount codes, or other updates and announcements about your company, keeping in touch with your list of email subscribers is important. But you also don’t want to be emailing

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How to Build Up Your Email Subscriber List

Marketing professionals are often heard saying that an email subscriber list is one of the most—if not the most—important, valuable elements of a business’ marketing strategy. Sure, you can post on social media platforms, run

A Procrastinator’s Guide to Last-Minute Holiday Marketing

The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of

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Setting Up a Company Newsletter for Retention Marketing

Out of all forms of marketing, retention marketing is often the most overlooked. Many businesses will continue to focus their time, money, and branding on tracking down new customers, sometimes to the detriment and even