Blog

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

A person's thumb installing the Facebook app on their cellphone despite the Facebook advertising boycott

Why Did the Facebook Advertising Boycott Fail?

By the end of July, more than a thousand companies reduced or completely suspended their advertising on Facebook. Major corporations, including Mars, HP, and Coca Cola, continue to remain steadfast in their boycott of the

Two marketing agents review printouts of marketing analytics.

A Marketing Vendor Versus a Marketing Partner

People reach out to a marketing agency because they need help. Often, they have some sort of idea of what they want to do: more social media, a new website, blogs, etc. One of the

"SEO" written in notebook with arrows pointing to the words, "Ranking," "Backlinks," "Traffic," "Keywords," "Optimization," and "Search." A smaller notepad is on the left where the long form of SEO is written out, "Search Engine Optimization." The notebooks are on a desk with paperclips, pencils, a pair of glasses, a crumpled up piece of paper, and a house plant.

Overhauling Your SEO (Part 2 of 2): Content Re-Creation

Once you’ve determined the sources of your website’s issues, it’s time to overhaul your SEO before the problems proliferate. You want to apply measures that will boost your rankings on search engines. Fortunately, there are

SEO written on a Post-It note with a magnifying glass and crumpled up Post-It notes surrounding it on top of a wooden table

Overhauling Your SEO (Part 1 of 2): Uncovering the Issues

Just because your website looks professional from a design standpoint doesn’t mean it’s effective at drawing traffic behind the scenes. Organic traffic and conversions are some of the biggest indicators of a successful website, but

Woman's hands typing on a laptop keyboard in subdued lighting.

What Should Be My Employee Policy for Social Media?

We’ve all seen a news article about someone who lost their job after they tweeted something. Or a company that went into PR mode after something that was said by a staff member was attributed

A women wearing a headset holding a post-it note with a question mark on it, indicating the important of asking questions as a professional

The Importance of Asking Questions as a Professional

For business owners, there are unfortunate mental and societal pressures that accompany asking questions in the workplace. There’s a deep-seated fear that your team will label you a fraud if you question your own business’s

A still image of Laura DiBenedetto giving the Pivoting Plans in COVID-19 webinar on a computer tablet.

Pivoting Plans in COVID-19 Webinar: Learning to Adapt

COVID-19 blanketed the country at blinding speed, leaving many businesses paralyzed by the ensuing dissonance and economic collapse. Some companies quickly shifted gears to adjust to the changes, while some are still struggling to make

Exhausted businesswoman having a headache at her office.

Why Stopping Marketing Now Will Hurt You Later

When you close down your business during a long-term emergency, should you close it all down? As COVID-19 continues to flare up and a recession looms, this is the question companies need to ask themselves.

10 Common Mistakes of Social Media Marketing

A business has to pour a lot of resources into social media marketing, so it can be really frustrating when it doesn’t pay off. But it’s important to realize it’s not the social media platform

A card reading "Do's and Don'ts" clothe-pinned to a string.

The Do’s and Don’ts of Marketing During a Crisis

It’s challenging to find ways to market yourself in times of crisis. A look-at-me approach can leave a bad taste in the mouths of consumers during a global pandemic or times of unrest. But you

Self care written on a chalkboard.

How to Encourage Self-Care for Your Remote Team

This pandemic has turned changes in business operations from an inconvenience into the new norm. As remote work and self-isolation drag on, self-care is more important than ever. Vision has always recognized the need for