Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
We’ve been women-owned and -operated for more than 20 years since our CEO Laura DiBenedetto started the business from her dorm room in Becker College, and now with our COO Julia Becker Collins at the
This article originally appeared in the Worcester Business Journal on April 13th, 2020. It’s easy to look at everyone in the same industry as you as your enemy, but it’s incredibly short-sighted. You will find
Social media has long since matured from a digital hangout for younger generations. Nowadays, social media can be used as a tool to convey your brand identity, direct traffic to your website, and generate sales.
Since the beginning of March, we’ve been helping our clients plan for when the Coronavirus pandemic started shutting down the East Coast. We’ve worked with small businesses to get websites and social media statements in
During the COVID-19 pandemic, a business can receive harsh criticism or praise depending on how they manage public relations. It’s vital to have a plan in place and open lines of communication when dealing with
Small businesses have been scaling back their operations and temporarily closing their physical locations due to consumers staying home as a result of the pandemic. Without their patronage, small businesses are left with limited options
A little over a week ago, Vision moved to work remotely. For us as a primarily digital marketing agency, it was a reasonably smooth transition with our work-from-home guidelines and tools already well established. Now,
In the face of the coronavirus (aka COVID-19), we’re seeing unwelcome changes in the US in response to the crisis. Panic buying and hoarding, misinformation, and state orders are disrupting normal life and businesses. More
A logo is a visual foundation for your brand’s identity. We’re told “you can’t judge a book by its cover,” but business logos are often the exception to that rule. A logo can both entice
Last week, we hosted the other half of our marketing webinar on Facebook Live, Your Brand is More Than Your Logo! While we’ve done many marketing workshops and other events in the past, using Facebook
Although the California Consumer Privacy Act (CCPA) went into effect on January 1st, it’s never too late to ensure your business is compliant with its slew of new regulations. For the sake of your business,
Since the new year, your inbox has probably become acquainted with the phrase, “privacy policy update.” For this, you can blame California’s new privacy law, the California Consumer Privacy Act (CCPA), that went into effect
