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Last month, we ran our second Facebook Live marketing workshop, this time dealing with running an internship program. Now that video stands as a webinar to help you get started with building a plan that
This article originally appeared in the Worcester Business Journal on October 28th, 2019. Today more than ever, the reputation of a business is linked to what people say about it online. Yelp to Facebook reviews,
Out of all forms of marketing, retention marketing is often the most overlooked. Many businesses will continue to focus their time, money, and branding on tracking down new customers, sometimes to the detriment and even
Last week, we had our first marketing webinar, right our Facebook page. While we’ve done many marketing workshops and other events in the past, using Facebook Live allowed us to reach even more people. What
Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business,
Cold calling – that is the soliciting for business with customers who don’t have previous contact or even knowledge of the salesperson – is entering its twilight years in this digital era. While some salespeople
Your business’s social media marketing should start with your business brand, but not end with it. The personal Facebook, Twitter, LinkedIn, and Instagram accounts of your company’s leaders should augment your business’s social media presence.
When we work with clients to create a new website, we often face the same hurdles. From a complete rebuild to a page-for-page recreation on a new platform with new visuals, page content plays a
When we start a discussion with clients, one of the first parts of our consultation is to go over their current marketing and their current business goals and see how the two line up. Often,
Your brand – your company’s identity – should first and foremost be the story that you are telling. Controlling this narrative on the internet isn’t about tricky advertising or whitewashing over gaffs: it’s about being
Ever since the Cambridge Analytica scandal, people have grown more aware of the sheer volume of private data that platforms from Google to Facebook share to their ad creators and sell to third parties. This,
How do people find and connect with your business online? From Facebook to Google, from contact forms on your website to third-party apps, this network of online websites and tools is how you connect with
