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Marketing – when boiled down to the basics – is about getting your company out there and your customers in. Regardless if you run a restaurant, oversee an office, or captain a company, you can
When I say the word “branding,” what do you think of? If you’re the owner of a company, branding should hold a special place in your heart. Branding is how a customer sees your company,
In this digital age, consumers hold more power over brands than ever before. Your reputation is dependent upon the reviews, comments, and overall conversations that consumers make public online regarding their experience with your brand.
Full disclosure: I’m a 33-year-old introvert who sees their smartphone as a dreaded thing I use almost solely to get GPS instructions, listen to audiobooks, and text friends and family for the occasional social event.
In one of our recent blogs, Industry Facing vs Client Facing: Picking the Right Voice, we talked about picking the right voice for your clients. While we briefly touched on identifying these clients, we also
While my job responsibilities may extend far beyond what a BA in English might ascribe, my first and primary passion is writing content. And my favorite among that has to be writing blogs. Writing in
Having an internship program at your company is hard work. Correction: having a real internship program at your company is hard work. Having a bad one can often be illegal. So why put in all
It’s ironic that my industry – which is marketing – whose single purpose is to connect clients with customers is so filled with our own opaque jargon and buzzwords. And while many of these terms
Everyone wants their company to be successful. Success can take the form of sales, gross net income, online ratings, and reviews. One feature that can help increase the success of these characteristics would be your
On May 30th, 2018, Laura DiBenedetto and Julia Becker Collins – Vision’s CEO and VP respectively – attended a brew fest hosted by the Worcester Business Journal (WBJ). However, they weren’t there to sample the
Hey all! Alex from Vision here. This blog is a foreword for working at Vision, either as a potential hire, intern, or new employee. It should give you some idea of the kind of workplace
Whether you’re a small business owner in the U. S. of A. or a European customer wondering how far your data protection will go (or just someone like me who is curious how an EU
