Blog

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

File folders for infringement, including patent, copyright, and trademark.

Plagiarism and Copyright Issues in Your Marketing

When you see marketing content that works, it can be tempting to borrow it for your own. But that sticky-fingered content can come back to bite you in more ways than one. Not only can

Graphic of a press release

Should You Send a Press Release?

Regardless of your business’ size or industry, there are many instances in which something happening at your company may be considered news—whether for good or bad—by the public. Yet, there are also plenty of instances

Twitter logo and Threads logo separated by a lightning bolt.

Twitter vs. Threads: The Marketer and Advertiser Take

While Twitter may be snagging headlines again this week for another “interesting” move by the CEO, Elon Musk, we think the biggest change to the social media platform is still the introduction of the competitor,

Three ladies sit together at table all working on laptops and looking at something on one person's screen.

Find An Internship Experience That’s Tailored to YOU!

Navigating through a college career is both challenging and exciting. Taking a variety of classes in your field of interest can help you determine whether the path you’re on is the right one. Many colleges

Computer screen displays graphic design program with different design elements like logo and brand colors. Workers gather around a table to brainstorm.

CWE Webinar: Graphic Design for the Non-Designer

One big hurdle for small businesses and entrepreneurs is graphic design. The pressure to create compelling visuals for websites, social media, and print collateral can be intense. While the hurdles of technical skill and cost

Vision Advertising COO Julia Becker Collins

In the News: Julia Becker Collins on Starting a Business

Last week, Julia Becker Collins was in the news as part of a panel of experts quoted by the Massachusetts Business Network (MBN) in their article “6 Experts Share Advice for Starting a Business.” These

Catrina Gardner posing in front of the personal brand panel.

Central Mass Women’s Conference: Personal Brand Panel

Members of the Vision team were thrilled to attend the second annual She’s Local: Central Massachusetts Conference for Women earlier this month. Though the day was jam-packed with inspiring keynote speakers, networking opportunities with 300

Women with laptop in front of large monitor with code and gears representing API data.

Why The Trend of Paid APIs Will Hurt Marketers & Businesses

APIs—application programming interfaces—are one of those invisible parts of the internet that thousands of apps and people rely on every day without the end users even realizing it. This shorthand for the sets of functions

Graphic illustration of person sending an email to a subscriber on the other end who sits at a laptop.

How Often Should I Send Email Marketing Campaigns? Part 2

Email marketing is a great tool for reaching your customers, clients, fans, or supporters. Not only do you have full control of the message being sent, but by cultivating a list of email subscribers, you