Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
When it comes to social media platforms, who were the winners and losers of 2022 for marketing and advertising your business, and what does the future hold for social media marketing? Whether you’re an entrepreneur
Once you have employees, your business changes. Leadership isn’t defined by what you lead, but by how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no
As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and
With around 2.9 billion users, Facebook is still, by far, the most popular social media platform worldwide. It’s part of the reason why advertising on the site is an attractive option for all kinds of
The COVID-19 pandemic was a watershed moment for many businesses – and while we like to focus on pandemic restrictions or logistical shortages, one of the key issues was employee retention. Company leaders who couldn’t
Marketing professionals are often heard saying that an email subscriber list is one of the most—if not the most—important, valuable elements of a business’ marketing strategy. Sure, you can post on social media platforms, run
When you are a student, it feels like you are taking a million classes all at once sometimes. Between studying, homework, and listening to lectures, the material you learn can start to feel mundane. You
The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of
Earlier this week, some Instagram users got a rude awakening when, upon trying to log in, they discovered an outage or – far worse – a suspended account. While the latter seems to be the
Social media advertising can be a great way to highlight your business on that platform and direct excited customers (and potential customers) to your products or services. But between understanding terminology, setting targeting and ad
CPC. Cost Per Click. Anyone who has run online ads is familiar with this metric, and for many, it’s the end all, be all of their marketing analytics related to those ads. But is focusing
This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team
