Blog

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Julia Becker Collins in her home office.

In The News: Why we switched to an unlimited vacation policy

This article originally appeared in the Worcester Business Journal on April 18th, 2022. At Vision Advertising, we’ve included unlimited vacation time in our staff perks for several years. Over that time, we’ve seen stronger team

Web developers working on a new website.

4 Times You Need a New Website as Your Business Grows

Businesses alter and grow all the time in response to disruption, change, and evolution. Everything from pivoting to adapt to a post-COVID world to a change of services brought along by new staff or management

Title copy of "Should You (and How To) Change Your Logo for Events" with Progressive Pride rainbow and Vision Advertising Branding.

Should You (and How To) Change Your Logo for Events?

It’s Pride Month, and like many businesses, we’ve changed our logo to show our support for the LGTBQ+ community. This action – the changing of your logo and other branding for events, movements, and organizations

A college woman completing her social media internship online.

Remote Internship: Anywhere, Anytime

Internships are the best way to gain experience and reach goals while meeting people who are in the same career field as you. How can someone achieve those goals and make important connections during an

Photographer planning, organizing, and taking pictures during a restaurant's brand photoshoot

How to Plan for Your Brand’s Photoshoot

Developing a relationship between your audience and brand requires more effort than posting a few staff headshots to your website. Your audience’s waking hours are dominated by visually driven media, making it essential to convey

Peanut butter on a butter knife above a slice of bread with jam.

Social Media and Blogs: The PB&J of Content Marketing

When it comes to online marketing, you’re constantly pulled two ways – trying to appease the algorithms of Google Search and social media indexing with SEO and trying to provide engaging content for the users

A picture of Vision COO Julia Becker Collins presenting a Business Bootcamp webinar on the screen of alaptop on top of a desk, where someone is taking notes in a notebook

Binge-Worthy Marketing Webinars: Vision’s Business Bootcamps

Looking to build upon your marketing prowess but don’t have the budget to spend on consultations or classes? Then we hope you’ve been taking advantage of Vision’s free webinar series: Business Bootcamps! At Vision, we’re