Marketing Strategy

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Handshake between two business people.

Why Your Outsourced Marketing Needs to Be Human

As “marketing as an app” services further integrate AI and automation into their client onboarding and interactions, the value to businesses that need marketing done for them drops. As covered in the episode, The Human

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Marketing from First Principles: Two Things to Remember

The latest marketing tool, a “game-changing” app, and the social media landscape: these are constantly in flux with new options and promises of being the next big thing. Whether you’re just starting marketing or starting

Businessman dejected at computer in office.

Marketing Haste Makes Marketing Waste

Everyone wants immediate marketing results, but rushing into marketing without a clear strategy often means wasting time and money at speed for less-than-optimal results. In their episode Speed Kills: Why Marketing at Warp Speed Creates

Social Media as SEO: Changes in Both Google and Demographics

When you’ve limited time for marketing, it’s tempting to go all-in on one facet. An impressive website, an engaging social media presence, or keyword-heavy content for search engine optimization (SEO). But it’s important to remember

Teaching an AI like an intern.

How to Use AI in Marketing: Treat It Like an Intern

AI is everywhere, promising everything, but businesses that have gone all-in often find the shortcomings themselves. In the podcast episode AI Won’t Save You—If You Suck at Marketing, co-hosts Julia and Laura talk about these

Image of an animated screen and float graphs depicting business growth.

Is Your Marketing Scaling with Your Business?

Growth in your business is great, and planned growth is even better, but are you factoring in the marketing scaling needed as your business scales? In the podcast episode Scaling Isn’t Sexy: It’s Systems, Boundaries,

Character standing next to a bullseye with an arrow in the middle.

What Industry Marketing Do You Really Need?

Every business and brand is different, but depending on your industry—that broad category your company belongs to—some marketing makes more sense than others. In this podcast episode, Stop Taking Whatever Walks in the Door, co-hosts

Man searching for his ideal customers through a pair of binoculars, and finds two that fit his company's avatar.

The First Step of Marketing: Finding Your Customers

When you start doing in-depth marketing for a business, there’s always the risk of falling too in love with your own brand. While you should do art for art’s sake, the same cannot be said