Marketing Strategy

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

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The Importance of Customer Retention

In today’s business landscape, it’s easy to get obsessed with chasing the new, shiny client. But don’t forget, your existing customers are probably worth more than the next big fish you’re trying to reel in.

Best Practices for Strengthening Relationships with Customers

Building and maintaining strong customer relationships is essential for long-term business success. Customers who feel connected to your brand are more likely to stay loyal and engage positively with your business. In their podcast episode,

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Why (and How) You Should Delegate Your Marketing

As a business owner or other C-suite executive, at some point, marketing became your job on top of your other duties. And that’s probably where it has stayed, your marketing (and marketing skills) being brought

Hand turning dial labeled ROI.

The Short and Long-Term ROI of Marketing

In the enVisioning Success podcast episode, Spending Money Wisely to Grow Your Business, co-hosts Laura and Julia talk about making business investments and monitoring their success. Marketing is such an investment, with short and long-term

Flat design of user on tablet using Pay Per Click advertising.

Are You Spending Too Much on Ads (or Too Little)?

In the enVisioning Success podcast episode, Cutting Costs and Getting Rid of Waste, co-hosts Laura and Julia provide anecdotes and advice on assessing costs and stepping back from just throwing money at the problem. This

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Needed Due Diligence Before Marketing Outsourcing

Your company has a marketing problem. You’ve been hard at work figuring out your needs and your options for satisfying them—including looking at internal hires and workloads—and decided to hire an outside marketing agency. Great!

Image of abstract links between various parts of a marketing department.

Building a Marketing Department for Your Company

As your company grows and changes course, you might find how you’ve done marketing in the past—either ad-lib or with outsourcing—isn’t working for you anymore. This is discussed in our enVisioning Success podcast episode When

Neon graphic of spaghetti on fork against blue brick background.

Avoiding Spaghetti Marketing in Your Business Strategy

One of the marketing pitfalls discussed in the enVisioning Success podcast episode, The Benefits of Partnering with a Marketing Agency, is spaghetti marketing. Co-hosts Laura and Julia have many years of experience consulting with businesses