Marketing Strategy

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Tiny marketers working on a laptop writing a blog.

How Blogs Can Be a Great SEO Tool—If You Know Keywords

As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and

Title copy of "Should You (and How To) Change Your Logo for Events" with Progressive Pride rainbow and Vision Advertising Branding.

Should You (and How To) Change Your Logo for Events?

It’s Pride Month, and like many businesses, we’ve changed our logo to show our support for the LGTBQ+ community. This action – the changing of your logo and other branding for events, movements, and organizations

A picture of Vision COO Julia Becker Collins presenting a Business Bootcamp webinar on the screen of alaptop on top of a desk, where someone is taking notes in a notebook

Binge-Worthy Marketing Webinars: Vision’s Business Bootcamps

Looking to build upon your marketing prowess but don’t have the budget to spend on consultations or classes? Then we hope you’ve been taking advantage of Vision’s free webinar series: Business Bootcamps! At Vision, we’re

A businesswoman sitting at a desk littered with papers with her finger pointing at a SWOT analysis

Competitive Analysis: Redesigning Your Marketing Playbook

When you’ve poured your heart into your business, your focus is automatically drawn to internal operations. Yet, broadening your brand’s reach requires you to look outward to refocus inward. Researching your competitors helps you gain

A microphone on a stage with a fuzzy backdrop of an auditorium set up for a seminar

When Can I Return to In-Person Marketing?

Remember free samples of artisan jams at the grocery store? Do you miss the days of winning over clients by hosting compelling seminars? Engaging in these in-person marketing activities seems a lifetime ago. With the

Young woman covering mouth in astonishment while reading message on smartphone looking stunned.

Avoiding Social Media Cringe for Your Brand

We’ve all had that moment where we’ve looked at a company’s social media – from an expensive commercial to a simple text post – and thought, “What the hell were they thinking?” While we all