
The Hidden Dangers of DIY Marketing
The internet is full of tutorials and templates that promise to turn you into a marketing pro overnight. Who needs to hire someone when you can do it yourself, right? Well… think again. The truth
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The internet is full of tutorials and templates that promise to turn you into a marketing pro overnight. Who needs to hire someone when you can do it yourself, right? Well… think again. The truth

Treating marketing like an easy add-on to your business? Think again. If you’re not leveraging marketing to its full potential, you’re leaving serious cash on the table. Good marketing isn’t something that’s just “nice to

Still clinging to that TikTok page or ad campaign that’s as effective as a leaky bucket? Let’s face it… if it hasn’t gained any traction from your avatar by now, it’s probably won’t. You’re not

The difference between success and struggle often comes down to one factor: staying ahead of the marketing curve. With technology moving at lightning speed, it’s crucial to leverage the right tools to keep your business

If you own a business and you’re still trying to do everything yourself, it’s time to take a seat and listen up. I know, it’s hard to admit. But you just can’t. Here’s the truth

In today’s crowded digital landscape, it’s not enough to simply produce content and hope for the best. To stand out, you need to become a thought leader — someone who consistently creates innovative, high-quality content

Acquiring a new business? It’s an exciting opportunity to expand your reach, but there’s a lot to figure out— especially when it comes to marketing. After acquisition, take a step back and evaluate. Yes, you

In today’s business landscape, it’s easy to get obsessed with chasing the new, shiny client. But don’t forget, your existing customers are probably worth more than the next big fish you’re trying to reel in.
As discussed in the podcast episode, How to Maximize the Selling Price of Your Business, co-hosts Laura and Julia emphasize how marketing plays a big role in making a buyer excited to give you the

Leveraging data and analytics for precise, impactful strategies is key to marketing success. In the podcast episode, My Highschooler Can Handle Our Marketing, Right? co-hosts Laura and Julia discuss how despite marketing’s low barrier for

Building and maintaining strong customer relationships is essential for long-term business success. Customers who feel connected to your brand are more likely to stay loyal and engage positively with your business. In their podcast episode,

Whether turning your solopreneur to a full business or working on separating your personal brand from work, there are key differences in managing business and personal branding you need to heed to avoid issues. This