Marketing Strategy

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Title copy of "Should You (and How To) Change Your Logo for Events" with Progressive Pride rainbow and Vision Advertising Branding.

Should You (and How To) Change Your Logo for Events?

It’s Pride Month, and like many businesses, we’ve changed our logo to show our support for the LGTBQ+ community. This action – the changing of your logo and other branding for events, movements, and organizations

A picture of Vision COO Julia Becker Collins presenting a Business Bootcamp webinar on the screen of alaptop on top of a desk, where someone is taking notes in a notebook

Binge-Worthy Marketing Webinars: Vision’s Business Bootcamps

Looking to build upon your marketing prowess but don’t have the budget to spend on consultations or classes? Then we hope you’ve been taking advantage of Vision’s free webinar series: Business Bootcamps! At Vision, we’re

A businesswoman sitting at a desk littered with papers with her finger pointing at a SWOT analysis

Competitive Analysis: Redesigning Your Marketing Playbook

When you’ve poured your heart into your business, your focus is automatically drawn to internal operations. Yet, broadening your brand’s reach requires you to look outward to refocus inward. Researching your competitors helps you gain

Two business owners reviewing business strategy with printouts and a tablet.

Vision Consults: What Has to Come Before a Marketing Plan?

Doing online marketing without a plan is a recipe for disaster, but doing a marketing plan without doing your homework can be almost as bad, especially when there’s a significant budget behind it. Without doing

A microphone on a stage with a fuzzy backdrop of an auditorium set up for a seminar

When Can I Return to In-Person Marketing?

Remember free samples of artisan jams at the grocery store? Do you miss the days of winning over clients by hosting compelling seminars? Engaging in these in-person marketing activities seems a lifetime ago. With the

Business sign that says "We are open again."

The Online Marketing Needed to Restart an Old Business

Is one of your New Year’s Resolutions to revive a currently closed-down business? Whether it’s a hobby you put on hold or a victim of the pandemic, if you’re bringing a business back from the

Young woman covering mouth in astonishment while reading message on smartphone looking stunned.

Avoiding Social Media Cringe for Your Brand

We’ve all had that moment where we’ve looked at a company’s social media – from an expensive commercial to a simple text post – and thought, “What the hell were they thinking?” While we all

A pair of headphones draped over a microphone on top of a desk next to a keyboard, meant to signify marketing with podcasts.

Business Bootcamp: Marketing with Podcasts

While podcasts aren’t anything new, their popularity has skyrocketed in recent years, most notably during the pandemic. However, given the variety of marketing outlets available, it’s easy to rely solely on those most familiar to