Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.
It’s challenging to find ways to market yourself in times of crisis. A look-at-me approach can leave a bad taste in the mouths of consumers during a global pandemic or times of unrest. But you
We’ve been women-owned and -operated for more than 20 years since our CEO Laura DiBenedetto started the business from her dorm room in Becker College, and now with our COO Julia Becker Collins at the
This article originally appeared in the Worcester Business Journal on April 13th, 2020. It’s easy to look at everyone in the same industry as you as your enemy, but it’s incredibly short-sighted. You will find
Out of all forms of marketing, retention marketing is often the most overlooked. Many businesses will continue to focus their time, money, and branding on tracking down new customers, sometimes to the detriment and even
Every business and every employee within like to be recognized for their greatness. For some, it’s something that drives us; for others, it’s simply an appreciated side-product of their hard work. Regardless, for a business,
Cold calling – that is the soliciting for business with customers who don’t have previous contact or even knowledge of the salesperson – is entering its twilight years in this digital era. While some salespeople
When we start a discussion with clients, one of the first parts of our consultation is to go over their current marketing and their current business goals and see how the two line up. Often,
For many businesses, event management has two major stages: event planning, where the event is designed, budgeted for, and set up; and the event itself. When events underperform (i.e., people don’t show) or the events
I was doing an online live workshop recently, and in advance of it, I ran a poll to see what additional topics people wanted me to cover during the Q&A sections. The winner? By a
There’s a saying: “Make new friends but keep the old. One is silver, and the other gold.” For almost all businesses, their strength and income are based on who currently uses their products and services,
This article originally appeared in the Worcester Business Journal on April 29th, 2019. Every business needs advice, especially for matters outside its expertise. We’ve been helping clients for 20 years, and we’ve seen businesses thrive
Here at Vision, we make a lot of websites, and do a lot of reporting. The two are very related. Regardless if the site is for a restaurant or a rotary manufacturer, they all have
