Podcast

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Teaching an AI like an intern.

How to Use AI in Marketing: Treat It Like an Intern

AI is everywhere, promising everything, but businesses that have gone all-in often find the shortcomings themselves. In the podcast episode AI Won’t Save You—If You Suck at Marketing, co-hosts Julia and Laura talk about these

Image of an animated screen and float graphs depicting business growth.

Is Your Marketing Scaling with Your Business?

Growth in your business is great, and planned growth is even better, but are you factoring in the marketing scaling needed as your business scales? In the podcast episode Scaling Isn’t Sexy: It’s Systems, Boundaries,

Hand holding phone with LinkedIn login with laptop in background.

LinkedIn as a Sales Tool or Just Good for Marketing?

LinkedIn sits in an interesting intersection of a social media platform and a professional employment tool. But can it be more? In the enVisioning Success podcast episode, How to Leverage Linkedin to Sell, co-hosts Laura

Icons with red arrows denoting delegation from a manager to other workers with background of a business man with pen.

Why (and How) You Should Delegate Your Marketing

As a business owner or other C-suite executive, at some point, marketing became your job on top of your other duties. And that’s probably where it has stayed, your marketing (and marketing skills) being brought

Hand turning dial labeled ROI.

The Short and Long-Term ROI of Marketing

In the enVisioning Success podcast episode, Spending Money Wisely to Grow Your Business, co-hosts Laura and Julia talk about making business investments and monitoring their success. Marketing is such an investment, with short and long-term

Flat design of user on tablet using Pay Per Click advertising.

Are You Spending Too Much on Ads (or Too Little)?

In the enVisioning Success podcast episode, Cutting Costs and Getting Rid of Waste, co-hosts Laura and Julia provide anecdotes and advice on assessing costs and stepping back from just throwing money at the problem. This

Finger pressing "Due Diligence" button on keyboard.

Needed Due Diligence Before Marketing Outsourcing

Your company has a marketing problem. You’ve been hard at work figuring out your needs and your options for satisfying them—including looking at internal hires and workloads—and decided to hire an outside marketing agency. Great!

Image of abstract links between various parts of a marketing department.

Building a Marketing Department for Your Company

As your company grows and changes course, you might find how you’ve done marketing in the past—either ad-lib or with outsourcing—isn’t working for you anymore. This is discussed in our enVisioning Success podcast episode When

Neon graphic of spaghetti on fork against blue brick background.

Avoiding Spaghetti Marketing in Your Business Strategy

One of the marketing pitfalls discussed in the enVisioning Success podcast episode, The Benefits of Partnering with a Marketing Agency, is spaghetti marketing. Co-hosts Laura and Julia have many years of experience consulting with businesses