Social Media

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Marketers reviewing the right social media platforms for clients.

Picking the Right Social Media Platforms for Your Business

Whether your current social media initiatives aren’t working or you’re finally looking to dive into social media marketing, the place to start is by picking the right social media platforms. There are many options to

Social Media Marketing in colorful text on black brick background with marketing icons.

Two Ways to Supercharge Your Social Media Marketing

Social media marketing is a powerful tool for any business, but it can become easy to focus solely on social media to the detriment of all your other marketing efforts. This is a topic discussed

Hand holding magnet that is attracting people to it.

The Importance of Customer Retention

In today’s business landscape, it’s easy to get obsessed with chasing the new, shiny client. But don’t forget, your existing customers are probably worth more than the next big fish you’re trying to reel in.

Orange background with a hand that is turning the central block of three blocks so that it reads rebrand.

Why Personal Rebranding is Harder Than You Think

Rebranding yourself can be an incredibly daunting task, especially in an age where your online history is nearly permanent. For those looking to launch their own business or become thought leaders in their fields, the

Digital marketing terms on a sheet of gridded paper across a computer keyboard.

Can You Use SEO for Personal Branding?

When we hear about SEO (Search Engine Optimization), we often associate it with the context of businesses aiming to improve their search engine rankings. However, these same strategies are just as effective for individuals who

Hand holding phone with LinkedIn login with laptop in background.

LinkedIn as a Sales Tool or Just Good for Marketing?

LinkedIn sits in an interesting intersection of a social media platform and a professional employment tool. But can it be more? In the enVisioning Success podcast episode, How to Leverage Linkedin to Sell, co-hosts Laura

Flat design of user on tablet using Pay Per Click advertising.

Are You Spending Too Much on Ads (or Too Little)?

In the enVisioning Success podcast episode, Cutting Costs and Getting Rid of Waste, co-hosts Laura and Julia provide anecdotes and advice on assessing costs and stepping back from just throwing money at the problem. This

Neon graphic of spaghetti on fork against blue brick background.

Avoiding Spaghetti Marketing in Your Business Strategy

One of the marketing pitfalls discussed in the enVisioning Success podcast episode, The Benefits of Partnering with a Marketing Agency, is spaghetti marketing. Co-hosts Laura and Julia have many years of experience consulting with businesses

A large magnet in front of a laptop showing online analytics of positive engagement marketing.

Engagement Marketing: How Do You Talk to Customers Online?

Engagement. If you’re working on marketing your business and brand, you’ve probably heard this term (maybe even seen it in metrics on social media analytics), but what does it really mean? Engagement is when customers

Brand on social media announcing updates through a bullhorn.

Three Rules for Building Brand Trust on Social Media

Social media can be tricky for a brand to navigate, especially during a fast-evolving situation where your company is expected (or being asked) to respond. Have you built up your social media to this moment

Twitter logo and Threads logo separated by a lightning bolt.

Twitter vs. Threads: The Marketer and Advertiser Take

While Twitter may be snagging headlines again this week for another “interesting” move by the CEO, Elon Musk, we think the biggest change to the social media platform is still the introduction of the competitor,