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Rebranding yourself can be an incredibly daunting task, especially in an age where your online history is nearly permanent. For those looking to launch their own business or become thought leaders in their fields, the
When we hear about SEO (Search Engine Optimization), we often associate it with the context of businesses aiming to improve their search engine rankings. However, these same strategies are just as effective for individuals who
LinkedIn sits in an interesting intersection of a social media platform and a professional employment tool. But can it be more? In the enVisioning Success podcast episode, How to Leverage Linkedin to Sell, co-hosts Laura
In the enVisioning Success podcast episode, Cutting Costs and Getting Rid of Waste, co-hosts Laura and Julia provide anecdotes and advice on assessing costs and stepping back from just throwing money at the problem. This
One of the marketing pitfalls discussed in the enVisioning Success podcast episode, The Benefits of Partnering with a Marketing Agency, is spaghetti marketing. Co-hosts Laura and Julia have many years of experience consulting with businesses
Engagement. If you’re working on marketing your business and brand, you’ve probably heard this term (maybe even seen it in metrics on social media analytics), but what does it really mean? Engagement is when customers
Social media can be tricky for a brand to navigate, especially during a fast-evolving situation where your company is expected (or being asked) to respond. Have you built up your social media to this moment
While as individuals we’ve all had experience with social media, as a marketing tool for a business, social media is an entirely different beast. Julia Becker Collins has partnered with the Massachusetts Innovation Network to
While Twitter may be snagging headlines again this week for another “interesting” move by the CEO, Elon Musk, we think the biggest change to the social media platform is still the introduction of the competitor,
APIs—application programming interfaces—are one of those invisible parts of the internet that thousands of apps and people rely on every day without the end users even realizing it. This shorthand for the sets of functions
If your business runs advertisements on Facebook or Instagram, more often than not, your ads probably get approved without any issues and run at their scheduled times. But have you ever had an ad get
With Meta Verified rolling out a month ago and the ongoing “Blue Checkmark” woes of Twitter, now seems a good time to talk about paid social media verification (along with other subscription options), especially from
