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The month of June is Pride Month, where you’ll see many companies switch out their logos and headers for rainbow versions and slogans such as “Love is Love.” This is an example of online branding
Remember our blog, B2B Social Media: Branding and Business Targeting? In many ways, this was an “I told you that story so I could tell you this one.” While that blog focused on the basics,
Social media is turning out to be one of the most effective tools for building a company’s brand message and presence. If you want to be at the top spot in your industry and stand
It’s been about two months since The New York Times and The Guardian published articles about a joint investigation on Cambridge Analytica, a thereto mostly unknown political data consultancy, and their collection and exploitation of
For new brands, social media is a way of establishing a customer base. For older brands that are already successful, social media is about expanding that customer base. This blog is for the latter: established,
While other social media platforms might be “up and coming,” it’s Facebook that is the current social media giant with 2.07 billion (with a b) monthly active users and 68 percent of US adults having
You know as a business you should have a social media presence, but it can often feel like a huge hurdle. Social media engagement requires planning, design, and constant posting and monitoring. However, that first
