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It’s been about two months since The New York Times and The Guardian published articles about a joint investigation on Cambridge Analytica, a thereto mostly unknown political data consultancy, and their collection and exploitation of
For new brands, social media is a way of establishing a customer base. For older brands that are already successful, social media is about expanding that customer base. This blog is for the latter: established,
While other social media platforms might be “up and coming,” it’s Facebook that is the current social media giant with 2.07 billion (with a b) monthly active users and 68 percent of US adults having
You know as a business you should have a social media presence, but it can often feel like a huge hurdle. Social media engagement requires planning, design, and constant posting and monitoring. However, that first
