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Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Aerial view of winding road in high mountain pass trough dense trees, meant to illustrate mapping your customer journey.

Drive Purchasing Decisions by Mapping Your Customer Journey

In a digital age where the internet is oversaturated by websites for every niche, competition has never been fiercer. On the internet, your competition isn’t just local. Depending on your industry, you could be competing

"SEO" written in notebook with arrows pointing to the words, "Ranking," "Backlinks," "Traffic," "Keywords," "Optimization," and "Search." A smaller notepad is on the left where the long form of SEO is written out, "Search Engine Optimization." The notebooks are on a desk with paperclips, pencils, a pair of glasses, a crumpled up piece of paper, and a house plant.

Overhauling Your SEO (Part 2 of 2): Content Re-Creation

Once you’ve determined the sources of your website’s issues, it’s time to overhaul your SEO before the problems proliferate. You want to apply measures that will boost your rankings on search engines. Fortunately, there are

SEO written on a Post-It note with a magnifying glass and crumpled up Post-It notes surrounding it on top of a wooden table

Overhauling Your SEO (Part 1 of 2): Uncovering the Issues

Just because your website looks professional from a design standpoint doesn’t mean it’s effective at drawing traffic behind the scenes. Organic traffic and conversions are some of the biggest indicators of a successful website, but

Content page lifting off monitor as an example of writing website content. Includes files, folders, books, and writing implements.

Creating Website Content: Where to Start

When we work with clients to create a new website, we often face the same hurdles. From a complete rebuild to a page-for-page recreation on a new platform with new visuals, page content plays a

Multiple marketers working on website SEO content.

What are Your Best Options for Website SEO Content?

Even with a completed website, your search engine marketing (SEM) shouldn’t end there. Updating existing content by providing a steady stream of blogs, building out your website pages to help with your website SEO content.

Three employees looking at a laptop unhappily.

The 7 Signs That You Need a New Website

There can be a wide gap between the website your business currently has and the website it needs. This isn’t just personal preference: depending on the age, functionality, and content on your website, you could

A Team Of Web Developers Design An Online Store.

E-Commerce Websites: What to Know Before You Build

Here at Vision, we handle both website design and development in house. One of the biggest challenges we have in the world of web development is explaining to clients how an online store fundamentally changes

Mobile analytics and marketing concept.

Just How Important is Mobile Marketing to Your Business?

Full disclosure: I’m a 33-year-old introvert who sees their smartphone as a dreaded thing I use almost solely to get GPS instructions, listen to audiobooks, and text friends and family for the occasional social event.

Cloud of words or tags related to blogging and SEO on a tablet.

How Blogs on Your Website Equal More Website Visits

While my job responsibilities may extend far beyond what a BA in English might ascribe, my first and primary passion is writing content. And my favorite among that has to be writing blogs. Writing in