
Do Better Landing Pages Make for More Effective Google Ads?
Are your Google Ads not pulling in leads for your business? There can be many reasons why, but if you think you have good ads, ad copy, and the right budget, it might be the
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Are your Google Ads not pulling in leads for your business? There can be many reasons why, but if you think you have good ads, ad copy, and the right budget, it might be the
Whether you’re a long-time Facebook for Business user or are looking to finally get your business on Facebook or Instagram, the new Meta Business Suite is a tool you must learn to succeed in managing
They say a picture is worth 1,000 words. And when it comes to selling in today’s heavily digital world, strong visuals are crucial for a company’s brand presence and online reputation. Take a quick mental
One of the best ways to see how your marketing is doing is to look at website traffic—the amount of people who visit your website. This can not only give you a good idea of
When it comes to social media platforms, who were the winners and losers of 2022 for marketing and advertising your business, and what does the future hold for social media marketing? Whether you’re an entrepreneur
Once you have employees, your business changes. Leadership isn’t defined by what you lead, but by how you lead. Who do you put first at your business? Yourself? Your team? Your customers? There are no
As a content writer who has worked for a marketing agency for years, I can tell you that blogs drive traffic to a business’s websites. SEO—search engine optimization—can be a finicky beast, and hacks and
With around 2.9 billion users, Facebook is still, by far, the most popular social media platform worldwide. It’s part of the reason why advertising on the site is an attractive option for all kinds of
The COVID-19 pandemic was a watershed moment for many businesses – and while we like to focus on pandemic restrictions or logistical shortages, one of the key issues was employee retention. Company leaders who couldn’t
Marketing professionals are often heard saying that an email subscriber list is one of the most—if not the most—important, valuable elements of a business’ marketing strategy. Sure, you can post on social media platforms, run
When you are a student, it feels like you are taking a million classes all at once sometimes. Between studying, homework, and listening to lectures, the material you learn can start to feel mundane. You
The holiday season is rapidly approaching, and for the first time in three years, this one is expected to be without significant COVID-19 restrictions in place. While 2020 holiday marketing was heavily digital out of