Blog

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Julia Becker Collins sitting in her office with interns with Thyroid Cancer Awareness Ribbon in foreground.

Thyroid Cancer Awareness Month & Julia Becker Collins

September is Thyroid Cancer Awareness Month! As our Chief Operating Officer Julia Becker Collins is currently battling thyroid cancer, it’s her wish and ours to shed light on this lesser-known cancer and what you can

An overhead shot of a person sitting cross-legged with a laptop on their laptop in a video conference. A coffee mug, notepad, box, and cellphone rest on the floor beside her.

Reimagining Company Culture During and After COVID-19

The pandemic has challenged the conventional definition of company culture. Since quarantine began, business owners have struggled to determine the new role of the office and bypass the hurdles of remote collaboration. Discovering this new

Close up of man working with laptop computer.

Can I Even Write a Blog About My Industry?

The internet is built on words. In Search Engine Optimization (SEO) terms, it’s how we get people to see ourselves and our websites: through proving our worth through these searchable, indexable words. Blogs are an

A person's thumb installing the Facebook app on their cellphone despite the Facebook advertising boycott

Why Did the Facebook Advertising Boycott Fail?

By the end of July, more than a thousand companies reduced or completely suspended their advertising on Facebook. Major corporations, including Mars, HP, and Coca Cola, continue to remain steadfast in their boycott of the

Two marketing agents review printouts of marketing analytics.

A Marketing Vendor Versus a Marketing Partner

People reach out to a marketing agency because they need help. Often, they have some sort of idea of what they want to do: more social media, a new website, blogs, etc. One of the

"SEO" written in notebook with arrows pointing to the words, "Ranking," "Backlinks," "Traffic," "Keywords," "Optimization," and "Search." A smaller notepad is on the left where the long form of SEO is written out, "Search Engine Optimization." The notebooks are on a desk with paperclips, pencils, a pair of glasses, a crumpled up piece of paper, and a house plant.

Overhauling Your SEO (Part 2 of 2): Content Re-Creation

Once you’ve determined the sources of your website’s issues, it’s time to overhaul your SEO before the problems proliferate. You want to apply measures that will boost your rankings on search engines. Fortunately, there are

SEO written on a Post-It note with a magnifying glass and crumpled up Post-It notes surrounding it on top of a wooden table

Overhauling Your SEO (Part 1 of 2): Uncovering the Issues

Just because your website looks professional from a design standpoint doesn’t mean it’s effective at drawing traffic behind the scenes. Organic traffic and conversions are some of the biggest indicators of a successful website, but

Woman's hands typing on a laptop keyboard in subdued lighting.

What Should Be My Employee Policy for Social Media?

We’ve all seen a news article about someone who lost their job after they tweeted something. Or a company that went into PR mode after something that was said by a staff member was attributed

A women wearing a headset holding a post-it note with a question mark on it, indicating the important of asking questions as a professional

The Importance of Asking Questions as a Professional

For business owners, there are unfortunate mental and societal pressures that accompany asking questions in the workplace. There’s a deep-seated fear that your team will label you a fraud if you question your own business’s

A still image of Laura DiBenedetto giving the Pivoting Plans in COVID-19 webinar on a computer tablet.

Pivoting Plans in COVID-19 Webinar: Learning to Adapt

COVID-19 blanketed the country at blinding speed, leaving many businesses paralyzed by the ensuing dissonance and economic collapse. Some companies quickly shifted gears to adjust to the changes, while some are still struggling to make

Exhausted businesswoman having a headache at her office.

Why Stopping Marketing Now Will Hurt You Later

When you close down your business during a long-term emergency, should you close it all down? As COVID-19 continues to flare up and a recession looms, this is the question companies need to ask themselves.