Blog

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Content page lifting off monitor as an example of writing website content. Includes files, folders, books, and writing implements.

Creating Website Content: Where to Start

When we work with clients to create a new website, we often face the same hurdles. From a complete rebuild to a page-for-page recreation on a new platform with new visuals, page content plays a

Marketing meeting with several individuals going over data on electronic devices and printed documents.

Does Your Business Need a Marketing Plan?

When we start a discussion with clients, one of the first parts of our consultation is to go over their current marketing and their current business goals and see how the two line up. Often,

How to Control Your Brand Online

Your brand – your company’s identity – should first and foremost be the story that you are telling. Controlling this narrative on the internet isn’t about tricky advertising or whitewashing over gaffs: it’s about being

Office desktop with pamphlet open to Online Advertising surrounded by keyboard, phone, and other office supplies.

Online Advertising: A Marketing Agency’s Perspective

Ever since the Cambridge Analytica scandal, people have grown more aware of the sheer volume of private data that platforms from Google to Facebook share to their ad creators and sell to third parties. This,

Laptop at casual desk with event planner calendar app open.

Event Marketing: The Other Half of Event Planning

For many businesses, event management has two major stages: event planning, where the event is designed, budgeted for, and set up; and the event itself. When events underperform (i.e., people don’t show) or the events

Multiple marketers working on website SEO content.

What are Your Best Options for Website SEO Content?

Even with a completed website, your search engine marketing (SEM) shouldn’t end there. Updating existing content by providing a steady stream of blogs, building out your website pages to help with your website SEO content.

Two versions of the Vision Advertising, one normal and one in rainbow, side by side.

Local and National Event Branding for Your Business

The month of June is Pride Month, where you’ll see many companies switch out their logos and headers for rainbow versions and slogans such as “Love is Love.” This is an example of online branding