Blog

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Marketer looking at computer screen with content marketing and customer journey icons.

The Marketing Analytics Behind Your Customer Journey

For those not deep in marketing lingo, the term “customer journey” sounds like a pretty soft concept. While most business owners are familiar with the idea of a sales funnel, the customer map takes it

Hands shield "belief" written in wooden blocks from several "facts" written in wooden blocks as a representation of confirmation bias.

Dealing with Confirmation Bias in Marketing & Advertising

Data-driven marketing and advertising is vital to ensure your time, effort, and money spent has the biggest impact. But is your data wrong? Are your marketing strategies based on false assumptions and bias? In our

Graphic of marketers using customer behavior to turn marketing into lead generation.

Turning Motivations into Marketing: Understanding Customer Behavior

Finding your ideal customers is more than just exploring demographics—it’s also about understanding customer behavior: what motivations, pain points, and actions can bring them into your sales funnel. In their most recent enVisioning Success podcast

Woman shopper surrounded by different options in multi-channel marketing.

Building Multi-Channel Marketing That Actually Works

There are a lot of buzzwords and jargon in the marketing industry, and while on this blog we try to avoid them, explaining them is even better. In the enVisioning Success podcast episode, Integrative Marketing

Hand pulling out building blocks that represent various types of content marketing.

Are You Producing the Right Content for Your Brand?

We’ve all heard when it comes to marketing, content is king. But what kind of content is there, and which makes the most sense for your brand and industry? In their most recent episode, Content

Businessmen and businesswoman searching using magnifying glasses and binoculars.

Are You Marketing to the Right Clients?

In our podcast episode, Risks and Rewards of Business Diversification, Julia and Laura discussed business diversification, both organically by evolving your company and quickly through the use of mergers and acquisitions. An important aspect of

Mergers and Acquisitions Blocks

A Marketer’s Perspective on Mergers & Acquisitions

In our podcast episode, Mergers and Acquisitions: Opportunities and Pitfalls, Julia and Laura discussed the importance of mergers and acquisitions when it comes to business strategy, especially the importance of building trust and rapport with

Businessman and businesswoman shaking hands over office table.

Why Strategic Partnerships & Collaboration Grow Your Business

In our podcast episode, Building Strategic Partnerships and Collaborations, Julia and Laura discussed the importance of collaboration in any business, including how to strategically use partnerships to leverage business growth through better connections and efficiencies.

Suited arm reaching out of a smartphone with magnet representing digital marketing.

Better Digital Marketing as a Business Investment

In our first podcast episode, Exploring New Market Frontiers, we discussed how important it is to explore your current and possible markets to grow your business and secure an exit strategy for yourself as a