Blog

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Graphic illustration of person sending an email to a subscriber on the other end who sits at a laptop.

How Often Should I Send Email Marketing Campaigns? Part 2

Email marketing is a great tool for reaching your customers, clients, fans, or supporters. Not only do you have full control of the message being sent, but by cultivating a list of email subscribers, you

Graphic illustration of man sitting at desk while emails fly into and out of his inbox.

How Often Should I Send Email Marketing Campaigns? Part 1

Whether you’re sending e-newsletters, coupons and discount codes, or other updates and announcements about your company, keeping in touch with your list of email subscribers is important. But you also don’t want to be emailing

Hand holding smartphone with thumbs down message.

Business Bootcamp: Answering Negative Customer Reviews

A few technical difficulties aside, Communications Manager Catrina Gardner and Marketing Specialist Dominique Goyette-Connerty had a great time walking viewers through the reasons and reasoning behind the need to respond to negative customer reviews in

Laptop screen display Facebook Ads Manager

How to Avoid Meta Ad Rejections

If your business runs advertisements on Facebook or Instagram, more often than not, your ads probably get approved without any issues and run at their scheduled times. But have you ever had an ad get

Graphic of microphone used for podcasting

How to Market Your Business Through Podcasts

Podcasts have been around for some time, but their popularity has grown over the last couple of years, especially during the pandemic. As of writing, there are 464.7 million podcast listeners around the globe, and

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What’s the Difference Between Marketing and Advertising?

For those outside of the industry, marketing and advertising may seem like—and are often used as—interchangeable terms. While the two concepts are closely related, they aren’t the same thing. And in order for your business

Rebranding written on white blocks on a pink background with crumpled balls of blue paper.

4 Rebranding Mistakes That Can Harm Your Company

Rebranding is one of those things that looks great on paper but can quickly spiral out of control, especially in the current world of large digital footprints for even the smallest companies. Mistakes can quickly

Canva site opened on laptop screen

5 Canva Hacks You Didn’t Know Existed

Canva, the online graphic design platform primarily used for social media posts and presentations, has risen to widespread popularity since being founded in 2013. With more than 110 million users, the world’s largest female-founded and