
The First Step of Marketing: Finding Your Customers
When you start doing in-depth marketing for a business, there’s always the risk of falling too in love with your own brand. While you should do art for art’s sake, the same cannot be said
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When you start doing in-depth marketing for a business, there’s always the risk of falling too in love with your own brand. While you should do art for art’s sake, the same cannot be said
AI is everywhere. Content creation, social posts, even customer service—there’s no shortage of tools claiming to revolutionize your marketing. But here’s the thing: AI in marketing is only as good as the strategy behind it.
If your marketing strategy doesn’t include building a community, you’re sacrificing long-term customer loyalty and revenue. In our podcast episode, Creating a Community: Why Buying Becomes a Byproduct, we break down what community marketing means
If your marketing feels polished but forgettable, it’s probably missing one key step: emotion. Emotional marketing turns a message into a moment, something people connect with, remember, and act on. Our podcast episode, Magnetic Content
Think marketing is the key to overnight business growth? Think again. One of the biggest misconceptions in business is treating marketing like a silver bullet. A quick fix for sales, visibility, and success. But that’s
Winning an award sounds like a major credibility boost—until you realize you have to pay for the nomination, selection, or even the win itself. Many professional awards operate on a pay-to-play model, promising prestige but
Not all clients are worth keeping. In fact, holding onto the wrong ones could be actively hurting your business. Whether they drain your time, underpay, or constantly push boundaries, letting go of bad-fit clients can
Ever feel like you’re doing everything you can to market your business, but nothing seems to stick? It’s frustrating, but you’re not alone. Many struggle to grow when they are pouring time into their business,
Marketing mistakes aren’t just a minor setback — they can be a major drain on your business. Whether it’s wasting time, damaging your reputation, or facing legal trouble, the risks of marketing missteps are real,
The internet is full of tutorials and templates that promise to turn you into a marketing pro overnight. Who needs to hire someone when you can do it yourself, right? Well… think again. The truth
Whether turning your solopreneur to a full business or working on separating your personal brand from work, there are key differences in managing business and personal branding you need to heed to avoid issues. This
Timing is everything. One of the best times for a customer to become aware of your brand is before they need your product and service. From seeing your business on social media to showing up