Brand Management

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Man searching for his ideal customers through a pair of binoculars, and finds two that fit his company's avatar.

The First Step of Marketing: Finding Your Customers

When you start doing in-depth marketing for a business, there’s always the risk of falling too in love with your own brand. While you should do art for art’s sake, the same cannot be said

Analyzing growth on a chart with a magnifying glass.

What Marketing Can (and Can’t) Do for Business Growth

Think marketing is the key to overnight business growth? Think again. One of the biggest misconceptions in business is treating marketing like a silver bullet. A quick fix for sales, visibility, and success. But that’s

Podium of awards

Are Paid Business Awards Worth It or Just a Waste of Money?

Winning an award sounds like a major credibility boost—until you realize you have to pay for the nomination, selection, or even the win itself. Many professional awards operate on a pay-to-play model, promising prestige but

Figure drawing a growth graph above expected plan.

When Firing Clients Is the Best Growth Strategy

Not all clients are worth keeping. In fact, holding onto the wrong ones could be actively hurting your business. Whether they drain your time, underpay, or constantly push boundaries, letting go of bad-fit clients can

Overcoming Growth Barriers with Strategic Marketing

Ever feel like you’re doing everything you can to market your business, but nothing seems to stick? It’s frustrating, but you’re not alone. Many struggle to grow when they are pouring time into their business,

The High Cost of Marketing Mistakes

Marketing mistakes aren’t just a minor setback — they can be a major drain on your business. Whether it’s wasting time, damaging your reputation, or facing legal trouble, the risks of marketing missteps are real,

Computer surrounded by DIY tools.

The Hidden Dangers of DIY Marketing

The internet is full of tutorials and templates that promise to turn you into a marketing pro overnight. Who needs to hire someone when you can do it yourself, right? Well… think again. The truth