Brand Management

Dive into Vision’s Blog for top-notch marketing and advertising insights. Discover practical tips, industry trends, and strategic advice to elevate your business.

Overcoming Growth Barriers with Strategic Marketing

Ever feel like you’re doing everything you can to market your business, but nothing seems to stick? It’s frustrating, but you’re not alone. Many struggle to grow when they are pouring time into their business,

The High Cost of Marketing Mistakes

Marketing mistakes aren’t just a minor setback — they can be a major drain on your business. Whether it’s wasting time, damaging your reputation, or facing legal trouble, the risks of marketing missteps are real,

Computer surrounded by DIY tools.

The Hidden Dangers of DIY Marketing

The internet is full of tutorials and templates that promise to turn you into a marketing pro overnight. Who needs to hire someone when you can do it yourself, right? Well… think again. The truth

Mergers and Acquisitions Blocks

A Marketer’s Perspective on Mergers & Acquisitions

In our podcast episode, Mergers and Acquisitions: Opportunities and Pitfalls, Julia and Laura discussed the importance of mergers and acquisitions when it comes to business strategy, especially the importance of building trust and rapport with

People in a marketing department look over laptops, tablets, and printouts of marketing analytics.

How Having No Marketing Department is Costing You

Building a business from the ground up isn’t easy, and it’s easy to overlook a marketing department on your way to the top. But once you hit a plateau, that missing component might be holding

Hand holding smartphone with thumbs down message.

Business Bootcamp: Answering Negative Customer Reviews

A few technical difficulties aside, Communications Manager Catrina Gardner and Marketing Specialist Dominique Goyette-Connerty had a great time walking viewers through the reasons and reasoning behind the need to respond to negative customer reviews in

Young woman covering mouth in astonishment while reading message on smartphone looking stunned.

Avoiding Social Media Cringe for Your Brand

We’ve all had that moment where we’ve looked at a company’s social media – from an expensive commercial to a simple text post – and thought, “What the hell were they thinking?” While we all

COO Julia Becker Collins ready for her FB Live webinar.

Branding Webinar: Learning the Basics of Brand Marketing

Last week, we hosted the other half of our marketing webinar on Facebook Live, Your Brand is More Than Your Logo! While we’ve done many marketing workshops and other events in the past, using Facebook

How to Control Your Brand Online

Your brand – your company’s identity – should first and foremost be the story that you are telling. Controlling this narrative on the internet isn’t about tricky advertising or whitewashing over gaffs: it’s about being